What is the texture o this food? Is it pate-style, or is it chunky or morsels? My cats are picky about texture. Thanks!

My cat, too, is extremely picky - won't eat anything but patte until this, Now she won't eat the patte food I have in large quantities. .Just like the other respondent said. - My cat rushes over and licks the bowl clean- Eats every bit and all the gravy!

Why does the price keep increasing so much??

I don't know, but I agree that it's out of hand. I bought 24-packs of 6 oz cans for $40 in 11/2020 and $36 in 8/2019, but now that the price is $54 (4/2022) I decided that enough is enough and have switched brands.

What country is this sourced from?

Thank you for the question, please see below for our sourcing: Chicken - The chickens we use are raised in a cage-free, climate controlled environment. The raising of chickens is indoors, and this allows for greater control over the diet, and as the chickens are not exposed to the elements on a regular basis, it is easier to monitor their health and wellbeing. The chickens we source are part of an Animal Welfare Standard that sets forth ethical treatment guidelines that help protect livestock and cattle at the farm, during transport and at the time of processing. The diet of the chickens is non-GMO. Beef Lamb - They are raised in Australia and New Zealand and are grass fed.the regulations in these countries is strict as it pertains to the humane treatment of the animals. Fish - All fish, except for tilapia and basa, are wild caught in the ocean. As for the fish, it is purchased directly from the fishing companies, and along with the catch, there are certifications from the ships' captains that the catches are dolphin and turtle safe. There is an entity called Earth Island Institute that looks to protect the environment and maintain fishing sustainability, and Earth Island Institute recognizes the practices of our manufacturing facility. I hope this is helpful. Please let us know if you have further questions or comments.

Any plans to remove the toxin menadione from the BFF line?

The below information is from the following link: http://skeptvet.com/Blog/2011/07/vitamin-k3-menadione-in-pet-food-is-it-safe/ The entire article is definitely worth the time to read. It explains, quite well, how urban myths can become misconstrued as factual. I have fed BFF to my cats (and other Waruva products), for about six year now and all my cat's are puuurrrfectly healthy. The only thing I'd recommend is switching sources of protein on as regular a basis as possible. This helps to mimic their natural diet. In the wild, cats don't eat fish every day or birds, or ... I hope this helps to clear up the vitamin K3 debate. ✌ ..."Plant and animal sources of Vitamin K include two types, Vitamin K1 and Vitamin K2. Vitamin K3, or menadione, is a synthetic form of Vitamin K. By itself, it has little biological activity, but it can be converted to a more active form by bacteria in the gut and other pathways. It is useful as a Vitamin K supplement in pet foods because it is more stable and tolerates heating better than the other forms of Vitamin K. Advocates of “natural” medicine and nutrition often claim, however, that unlike these other forms, Vitamin K3 is toxic to dogs and cats. So what is the basis for this? Of course, the first foundation “natural” medicine advocates use for claiming menadione is harmful and should be replaced with Vitamins K1 or K2 is the appeal to nature fallacy. As I’ve already pointed out, this is a meaningless claim which tells us nothing about the safety of any food or supplement. So what about other, more meaningful forms of evidence? Well, to begin with, no case of toxic effects from menadione in commercial dog or cat food has ever been substantiated. Millions of pets have been consuming this vitamin for decades, so if the supplement were to have any significant potential risk, one would expect many documented cases of harm. ..." An excellent point if ever there were an excellent point! Lol! 😉

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Reviews

A**Y

Bad batch

Arrived damaged the tons smelt really bad waste of money

7.01.2026

D**H

was great

26.10.2025

M**A

This food is the absolute best you can give your cat. I have tried them all from Tiki to Wellness to Halo to Ziwi to Blue Buffalo to Natural Balance, etc. and she has never done better than she has on this food. We were having problems with her skin on the higher end foods because they all had flaxseed or flaxseed oil in them. Cats can not metabolize flaxseed so it is a usable oil in their systems. I read an article in my Cat Fancy that said that because cats basically can't use flaxseed, in some cats it can cause a flaky condition that resembles dandruff. Emma had this. As soon as I took her off all the foods which contained any form of flaxseed, which was no small task in itself, her skin improved within a few days. It probably took a week or two until it was completely gone. Now her coat is beautiful without any white flakes at all! I never follow the guidelines for how much to feed my pets because the pet industry seems to want us all to have fat pets. I feed my babies what I think will work and then weigh them every few days to keep an eye on how their weight is going to adjust accordingly. Emma gets one 3.2/3.0 ounce can in the morning and one in the evening and she is maintaining a healthy 9.8#'s which is perfect for her. This food is not only excellent but so is the customer service! Totally sold on the line.

10.06.2014

S**H

It has a really strange texture, with the jelly and minced meat combined.

27.11.2019

F**8

This food is excellent. Most of my cats ate it readily at first but I will say, it's quite chunky, and some of them were too intimidated by the texture. It's great for cats that don't mind to get a little messy and really get after a big piece of meat! The ones that didn't like it prefer mousse/lickable food and this stuff is more like a very hearty chicken soup. There are big pieces of shredded chicken in this with a chicken and pumpkin broth. It smells like human food. For what it is, I think it's a great value for your money. Since a few of mine didn't like the big pieces of chicken and only licked the broth, I ordered this same recipe but in the 'slide n serve' pate texture for them to try as well. It was a bit too slick for most of them and slid around the bowl/plate too much and they lost interest, so on to the regular canned pate to try! I love this brand and the variety of flavors and textures they offer cause lord knows these cats are picky as heck.

8.06.2025

K**L

My cat absolutely loves this wet food (especially the salmon and the lamb flavours), his plate is spotless after every meal. We have tried some other popular brands, but some he just doesn't like as much, and others make him vomit. And with weruva we haven't had a single issue, would highly recommend!

29.01.2025

ASIN	B00AHTW5Y8
Allergen Information	Barley Free, Fish Free, Gluten Free, Soy Free, Wheat Free
Batteries Included	No
Batteries required	No
Best Sellers Rank	138,214 in Pet Supplies ( See Top 100 in Pet Supplies ) 1,393 in Wet Cat Food
Breed Recommendation	All Breed Sizes
Care Instructions	Despite how much your feline friends ask for Weruva's high-quality foods, it's best to transition them gradually onto a new food over a week. Start by mixing a small amount of Weruva in with their old food and slowly increase the amount of Weruva fed over 7 days. This will help your kitty to adjust to their new Weruva foods – Because WeLuvya
Colour	Yellow
Customer Reviews	4.4 4.4 out of 5 stars (6,885)
Date First Available	7 Nov. 2012
Flavor	Chicken
Item Form	Chunk
Item Weight	4.08 kg
Item model number	878408009044
Number of Items	24
Pet Life Stage	All Life Stages
Pet Type	Cat
Product Dimensions	12.7 x 35.56 x 12.7 cm; 4.08 kg
Quantity	1
Size	6 g (Pack of 24)
Special features	Complete & Balanced, Fish-Free (with Fish Oil), Gluten-Free, Grain-Free
Specific Uses	Active
Storage Information	Store in a cool, dry place.

Weruva Cats in The Kitchen, Chicken Frick 'A Zee with Chicken Au Jus Cat Food, 6oz Can (Pack of 24)

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