








🔥 Iron like a pro, glide like a boss!
The Rowenta Focus Excellence Steam Iron combines a powerful 1750W motor with a patented Microsteam HD soleplate featuring over 400 steam holes, delivering fast and efficient wrinkle removal. Its retractable 8-foot cord and LED display with fabric presets make ironing effortless and precise, while safety features like auto shut-off and anti-drip ensure worry-free use.
| ASIN | B0F1HGT1NK |
| Assembly required | No |
| Base Material | Stainless Steel |
| Batteries required | No |
| Best Sellers Rank | #2,003 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #3 in Irons |
| Brand | Rowenta |
| Color | Red |
| Customer Reviews | 4.3 4.3 out of 5 stars (11,400) |
| Included Components | Iron |
| Item Weight | 3.64 pounds |
| Item model number | DW5433 |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Product Dimensions | 12.91"L x 4.96"W |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics |
| Special Feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| UPC | 023108945103 |
| Year | 2025 |
A**B
Powerful steam and great results
This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.
J**B
Irons and steams well; seems like it should last. Read the instructions fully.
This review is for the 1725 watt iron, without the cordreel, in the blue and white color, and it was purchased in November 2022. Overall, it's fine, but be aware of the following things: the different steam settings, having some common sense, the poorly-described self-clean "function", and the sole plate. The iron is simple to use: fill it with water, plug it in, set the temperature, and wait for it to heat. Once it's ready (i.e., the pilot light goes off), set the desired steam level, and start ironing. You've got three options for steam: off, "Eco", and max, and the switch has four positions. If you've got it set to steam, but nothing comes out, press the steam button. That'll clear out whatever might be clogging the holes in the plate. Then try ironing. Now for the steam switch: the first two are positions are basically off, and no steam will come out. The 'Eco' setting only kicks in at the third 'click' of the switch, and takes a second for steam to come out once the iron is horizontal and moving. The fourth position (all the way to the right) is max steam, which is exactly what it sounds like: a lot of steam for as long as the iron can sustain, before it needs to heat up again. Once the pilot light turns back on, don't press your luck, or else you might get water dribbling out toward the end of the cycle; set the iron upright and wait. Also, don't expect a lot of steam (or any at all) to come out at lower temperatures: expecting that just doesn't make sense. If you want to iron at low temperatures, and need moisture, use the built-in spray function before pressing your clothes. A lot of the "water leaks out!!" reviews probably don't realize that yes, if you've got the steam switch wide open, there's a valve that will let water through, and yes, that water (in liquid form) will dribble out of the sole plate because they've got a low temperature selected. About the self-clean "function": it's not a function, or a dial setting, or anything like that at all. It's a sequence of things you do, and the procedure is described toward the end of the manual. Lastly, the sole plate isn't smooth-shiny like my old Rowenta. I assume the new one is stainless steel just like the old one, but the new one has a matte and slightly textured surface that drags ever so slightly. It's not a big deal, but if you're expecting a mirror finish on the sole plate, this iron isn't it. The actual ironing performance: it works fine and gets the wrinkles out. For heavy and deep creases, no iron alone will solve that problem. Summary: The iron works well if you have some common sense about when to expect steam at high versus low temperatures, and exercise awareness with the steam switch; the self-cleaning function isn't really a function at all, but just a series of steps; and the sole plate has a slight texture. I iron at least once a week, so if this iron doesn't last, I'll update the review. May 2022 update: It's still working fine. If it doesn't start steaming right away after the iron is back in the horizontal position (and the steam switch is in the third or fourth position), I'll hit the "steam burst" button. Also, if you haven't ironed in a while, hit the button anyway but do it over a rag or towel so you don't spew mineral crud over what you actually want to iron. October 2023 update: Still going strong after weekly use. With semi-regular maintenance (the cleaning feature) and using the steam burst function to blow out any mineral build-up, this thing is working great. Looks like it's currently $80 which is a huge amount cheaper than what I bought it. Like Leonard from Community, I rate this a "buy".
I**V
Great cordless iron with powerful steam
I was surprised how fast this iron heats up and how smoothly it glides on different fabrics. The steam is strong and really helps to remove wrinkles quickly. I also love that it’s cordless — it makes ironing so much easier and more comfortable. The only thing is that the water tank goes down a bit fast when using a lot of steam, but overall the iron works great and saves me time.
P**L
Nice Iron
This is a nice iron w/ acceptable functions and features. It heats up quickly. The plate guides nicely across the fabric. The spring loaded cord storage works well. The water storage capacity is fine. I really like the idle steam level and the button-actuated pump steam augmentation. That button permits partial depression for exactly the correct amount of additional steam. The illuminated temperature display is very nice. My ironing board has a metal rack to safely hold a horizontal hot iron, but this iron goes to sleep quickly when horizontal, so that feature isn't great for my usage. I had been using that rack often previously w/ my other iron. This is recommended.
G**O
Spotty Unpredictable Steam
I’m writing this detailed review because I found the subject of researching, purchasing, and using under-performing irons so annoying and hoping this will help you avoid the same. This review applies to my personal application and experience. Both of those may differ for you. First some context for this review. I pretty much exclusively use the iron to iron my long sleeve dress shirts for work. I work fast and need an iron that can keep up with me (producing steam) as I iron, set the iron down, move the shirt to the next position, iron set the iron down etc. about 10 times per shirt. I set the iron to ‘Cotton” and get busy. I just need an iron that constantly produces plenty of steam. I don’t use the spray or vertical steam features. It takes me about 3 minutes per shirt – which is faster and cheaper than making trips to the cleaners. I have not had any of the irons long enough to provide a long-term or reliability review. If anything annoying occurs I will come back and edit this review if I am able. I purchased and tested each of these irons on the same shirts (pic) 1) First purchase: Rowenta Focus $87 Summary: this iron could not keep up with me. Seemed to produce steam randomly in short bursts when it felt like it. I often found myself ironing soleplate down without any steam at all. I thought the unit must be defective. I returned in exchange for another one. Same issue with the second one. I would return it if I could, but am outside the return window. I would not recommend this iron. Will be donating this to charity. Maybe it will suit someone else better. Will not bother with Pros & Cons here. 2) Second purchase: Rowenta Steamforce $152 Summary: upon opening, it was clear that this was a unit had already been ordered and returned by another customer. Based on past experience accepting somebody else’s return is a nonstarter – especially at this price point. This is not the first time Amazon has sent someone else’s reject as new. Very disappointing. I returned in exchange for another one. The second one arrived in new and unused condition – although I wish the manufacturer would seal the box at the factory so it is clear if the box has been previously opened. Pros: - Slick easy gliding soleplate - Plenty of steam - Simple light indicating fabric setting (pic) - Narrow nose for tight spaces - Simple on/off steam setting (I don’t need anything in between) Cons: - Price – yikes! - Easy to accidentally hit fabric selection dial and change setting. Frustrating. - A little bit of non-consequential spitting This was the best of the three irons for my needs. Would recommend. 3) Third purchase: PurSteam Professional Grade 1800-Watt Iron with Digital LCD Screen $42 Summary: this one arrived in a box properly sealed by the manufacturer – easy to tell that I was the first person opening the box. Thank you! Pros: - Great price - Sufficient steam - LED fabric selector - No manual dial to knock out of position. Yay! Thank you! (pic) - Easy to fill water tank Cons: - Literally ran out of steam when tank reached 25% full (pic) I would recommend this iron. Instead of returning, I will keep as a very capable backup. Hope this review saves you some of the time and grief I experienced. If anyone has recommendation for a top-notch ironing board cover, I’d be happy to hear about it.
A**R
This was terrible regarding info. Turned out it’s from America and not compatible for UK. I had an adapter hoping it would be ok and sadly it fused so could not return. I re-read info and no where did it warn it was non compatible voltage so very disappointed don’t buy if ordering from uk as completely shocked no warning was given and why was it sent from that location when not compatible for UK use. Extremely disappointed and the lost of money distressing
O**A
Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
Z**A
Llego en tiempo y es un buen producto
C**E
This is a fairly good iron. I thought it would be heavier, so that it would iron the more difficult sheets etc.
A**A
Works as expected. Had it for two years now.
Trustpilot
1 week ago
2 weeks ago