Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem, 4.2oz

Really like this toothpaste. And a pretty package with a free tongue scraper!

Absolute convert to this toothpaste and now the whole family love it too. Cleans far better than the usual toothpastes such as Sensodyne which we have used in the past. Have had no issues with sensitivity since starting using it a few months ago. Quality is excellent and comes attractively packaged with tongue scraper and squeezy thing for extracting every last drop! More affordable than Risewell and does as good a job if not better.

This is the first flouride free toothpaste I have tried and I'm not disappointed. I like that it has hydroxyapatite and I love the flavour. My teeth have lightened by a few shades after using for a couple of months. The tongue scraper is a bonus as is the tube squeezer that really helps get the last bit out of the tube. My mouth feels very clean especially when I do coconut oil pulling first. Overall, very pleased with this toothpaste.

So far I am impressed. Only been using this for a few days and really does feel like they are cleaning your teeth well and the taste is not bad at all

I've been using this toothpaste for a while now and it's brilliant! I usually have sensitive/weak gums which are more noticeable when I have ice-cream or chewy things. This toothpaste has definitely improved the sensitivity and made my teeth are slightly whiter. My only reason for giving it 4 stars is due to the taste, it's not as nice as the more common brands but it's a worthwhile sacrifice for the outcome. The packaging is very high quality and professionally presented. The tongue scraper is a great bonus, but I've tried googling and using A.I to understand what the other little blue thing is for and I honestly still have no idea! - I would still highly recommend!!!

An odd flavour at first but once you get into it it really leaves your mouth feel fresh and so clean.

Lovely stuff leaves your mouth feeling great, however has micro hydroxyapetite, not the nano required to penetrative the teeth. Making it a waste of money imo

Healthy, taste good and works well with the pulling oil to whiten teeth

I bought this on a whim and ended up loving it. The flavor is mild but really refreshing, and my mouth feels clean for hours after brushing. I noticed my teeth looking a little brighter after about a week, and my gums feel healthier too. What I like most is the ingredient list — clean, natural, and no harsh chemicals. The texture is smooth and not chalky, which is a big plus for me. Overall, great quality for the price. I’ll definitely be repurchasing!

I switched to this GuruNanda Hydroxyapatite Toothpaste because I wanted something fluoride-free that still strengthened enamel and helped with whitening. I’ve tried a few natural toothpastes before, and most of them felt either too gritty, too foamy, or like they didn’t actually clean anything. This one is completely different. Real-World Use After about a week, I noticed my teeth looked smoother and felt cleaner throughout the day, especially along the gumline. The flavor surprised me, in a good way. It’s a coco-mint with jasmine and neem, so it’s not your typical sharp mint. It’s mild, fresh, and doesn’t burn your mouth at all, which I love first thing in the morning. The hydroxyapatite does what it promises. My teeth feel stronger, and the whitening effect is subtle but noticeable. It doesn’t create that instant fake whiteness like harsh whitening toothpastes, but more of a natural brightening over time. Pros • Fluoride-free but still strengthens enamel thanks to hydroxyapatite • Gentle on sensitive teeth — no burning, no harsh aftertaste • Actually leaves your mouth feeling clean without the SLS foam • Tongue scraper is a nice bonus, and the squeezer helps you use every last drop • Natural fragrance that doesn’t feel artificial or overpowering • Noticeable whitening after consistent use Cons • The flavor may feel different if you're used to strong mint toothpastes • Doesn’t foam much because it’s SLS-free, which may take a day or two to get used to Bottom Line If you want a healthier toothpaste that’s gentle, effective, and actually brightens your teeth without chemicals or fluoride, this one is absolutely worth trying. My mouth feels cleaner, my teeth feel smoother, and it’s become part of my daily routine. I’ll be repurchasing.

I can't believe how well GuruNanda works. It whiten my teeth in three days. The strength of this product is amazingly accurate and freshens your breath after first use. The value is very much worth the price. The taste is not bad either, it's slightly minted not much though. I bought more products so my husband could try it out and he liked it so well.

Oh this has to be the absolute best toothpaste I have ever purchased. This is my first time using this brand and I could visibly tell that my teeth were whiter after the very first use which honestly surprised me. The toothpaste is very easy to use and I love that it comes with a toothpaste squeezer and a tongue scraper which is a huge plus. The freshness is amazing and my mouth feels clean and refreshed long after brushing. On top of that the value for the money is great for everything you receive. I am definitely ordering more and would highly recommend this to anyone looking to upgrade their oral care routine.

Works great breath fresh clean teeth, not the best taste but does the job