










🌊 Own your waves, ditch the frizz — because your hair deserves the spotlight!
V&Co. Beauty Wave Babe Shampoo is a 12 fl oz sulfate- and paraben-free hydrating shampoo designed specifically for wavy hair. Enriched with rice protein and proprietary peptides, it strengthens hair, controls frizz, and enhances natural wave definition while being vegan, cruelty-free, and safe for color-treated hair.








| ASIN | B0D364FGDG |
| Best Sellers Rank | #6,764 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #380 in Hair Shampoo |
| Brand | V&CO |
| Brand Name | V&CO |
| Customer Reviews | 4.3 out of 5 stars 501 Reviews |
| Global Trade Identification Number | 00860008924742 |
| Hair Type | Wavy |
| Item Form | Liquid |
| Item Height | 8.75 inches |
| Item Weight | 12 Ounces |
| Manufacturer | V&Co |
| Material Type Free | Dye Free, Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Anti-Frizz, Moisturizing |
| Scent | Floral |
| Scent Name | Floral |
| Special Ingredients | Rice protein, Proprietary Peptide Technology, Sulfate Free, Paraben Free, Dye Free, Vegetarian |
| UPC | 860008924742 |
| Unit Count | 12 Fluid Ounces |
M**E
amazing wavy/curly hair drugstore shampoo+conditioner
i absolutely love this shampoo and it’s matching conditioner! since it contains a decent amount of protein, i like using it after a more deeply clarifying shampoo and when my curly hair is in need of some reviving (sometimes overdoing it on the moisturizing products can cause it to feel limp). this shampoo cleanses excellently on its own and has a clear, lightweight texture. it smells light, sweet, and faintly minty in my opinion. the conditioner is super lightweight yet softening enough without weighing hair down. i would 100% recommend both to my wavy and curly folks looking for an extra protein boost in their wash day routine!
N**8
Nice smell and really nice set. My hair came out great.
This is the first I have ever tried this companies Shampoo and Conditioner for Curly hair. I have to say I first noticed the light pretty scent, a mix of vanilla and coconut. It lathers very well and when i used the conditioner I was very pleased afterwards noticing right away that it washed out well and my hair didn’t feel weighted down or greasy as it gets sometimes when I use a conditioner. I also feel this left my hair somewhat more bouncy, felt like my hair was in better condition and was holding my curls nicer. The smell was still present, although very subtle but when I passed my husband he made a comment or I should say a compliment about my hair smelling so pretty and how nice it looked. Coming from him it really touched me because he usually doesn’t notice those things and if he did he isn’t the type to really mention it. I will definitely be purchasing these two again. They come as a set which is nice and the price was more than reasonable for the size. One other thing I liked. Usually I can’t tell the shampoo from the conditioner so I usually keep one in one area of the tub and the other in another area so I know them apart. But with this all though the bottles are exactly the same and being I don’t have glasses on or contacts in I can’t decipher the wording of which is which but the conditioner has a swirl so that when you touch the bottle you can actually feel the swirl like a curl going up and down the bottle on one side. Where as the shampoo is smooth. Good way to tell them apart if they did happen to have to be together when you are in the shower or tub.
M**N
Fantastic product
My new favorite shampoo and conditioner. Great smell . Works wonders on oily hair. Great price
A**.
Conditioner not as highly Yuka rated as the shampoo.
Shampoo version of this scores Yuka 86/100(Excellent); this Conditioner partner to the shampoo scores 65/100(good). Wonder why? It worked well enough. Hair was smooth and soft.
L**A
Great results/ weird fragrance
I would definitely give 5 stars for the overall performance of the product. I use the shampoo, along with the conditioner and leave in curl cream. I have tons of hair products, always trying new ones to work with my wavy but not curly hair. Curly hair products are too heavy, and regular hair products aren't conditioning enough. This is perfect!!!! The shampoo is great, works into a rich lather (which sulfate free shampoos don't always do.) I just couldn't give it five stars because the smell just doesn't align with shampoo. After a few weeks of using it, I realize it smells like anise, licorice. Initially all I could think of was Italian liqueur like anisette or sambuca. That's exactly what it smells like. If it was vanilla or fruity or citrusy it would be so much better. I will continue to use these products because I love the results, my hair doesn't smell bad or weird at all. But I wish I enjoyed the smell more.
L**.
Enhances my waves and smells nice. My favorite shampoo/ conditioner combo.
I got this conditioner in a combo pack with the shampoo. The combination is my favorite for washing my hair. After using both, my value feels clean and soft, but doesn't get too fluffy, which happens with most other wavy hair products that I have tried. The smell is clean and subtle and doesn't seem overpowering.
C**Y
Wavy shampoo + conditioner
After about a month of using, I’m starting to get my waves back! This is my first wavy hair shampoo and conditioner so I will probably branch out after I’m done with these ones to see what else I like, but I would highly recommend to try!!
R**M
How you take care of hair matters just as what products you use
Absolutely LOVE this shampoo and conditioner! Thick wavy dry long, past hips, hair here. 3rd set received. Best budget friendly wavey hair routine products. My waves have WEIGHTLESS hydration, SOFT, less frizz,SHINY waves(specially with warm then cold rise after conditioner and hair oil application after dry). Got their wave babe hair mousse waiting for my braids air dry right now lol highly suggest to wash your hair based on hair type. How you wash and what tools, and how/when you use the tools/products make HUGE difference in hair results.
Trustpilot
3 weeks ago
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