The Sales Enablement Playbook

The Sales Enablement Playbook is an excellent read. It explains the concepts and provides a logical framework. I see its value as a practical book for 'doers' who are involved (or are considering being involved) in sales enablement. It is well laid out, and the strong typeface for different sections within the chapters, helps to break up the content making it easy to understand and also access again what you have previously read. At the end of each chapter, the key takeaways, 'Metrics', and 'Plays in Brief,' encourage and ' enable' the reader to get started with more confidence.Sales Enablement as a subject, has a reputation for being somewhat confusing and misunderstood. While there is a lot of excellent information available for researchers in the form of webinars, ebooks and white papers, (mainly provided by the software companies), I have found that it is also necessary to have an independent framework which puts everything else in perspective. In summary, 'The Sales Enablement Playbook' provides clarity on the subject and shows the way forward.

This is one of the best sales books I have read in many years. It is well written, but in a very accessible style, and without being glib or low brow.It deals in serious issues and clearly defines the main themes which are central to the emerging profession of Sales Enablement. One of the things that I particularly liked about this book is the fact that it doesn't just talk the talk, it also walks the walk, by providing lots of real life practical tips that any sales enablement leader can apply, from easy immediate hacks for prospecting using online tools , to longer term strategic initiatives, such as recruitment and organisation of an effective sales force. If you are involved in sales enablement or leadership I would recommend this book, you cannot fail to learn something from it.

Every professional in sales enablement needs to buy and read this book. A go to filled with best practice, insights and it is well-written.