BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 24-Hour Stain-Proof - Hazel Brown

This hairline touch up powder works amazingly well. It blends naturally with my hair color and instantly covers thinning areas and grays along the hairline. The powder is lightweight, not sticky and doesnot make my hair look fake or oily.It stays in place all day and washes out easily with shampoo. Super easy to apply even for beginners. Great for quick touch ups before going out. Definitely recommend.

This stuff is AMAZING!! I was almost ready to let my hair go grey. I was so sick of my roots showing the day after I got them done. I haven't colored my roots since the middle of November, 2025. This is sooo much better than the other similar products I've tried, It lasts until you wash it out, it doesn't get all over the place, and the colors are natural looking. I really like the sample pack so I can make my own shade. It even works great on eyebrows...mine are all white without it. The only con, and it's totally worth it, is sometimes it colors my tub after I wash my hair but it cleans up easily.

Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year.

I rarely take the time to write reviews, but this product is AMAZING! I've always used a much more expensive brand that I buy at Ulta and so glad that I found this one! After a google search, this brand came up and I have never heard of it. The other brands have a small brush and it's difficult to cover a large area of dark roots or grey with a little bitty brush. Not efficient at all. The other brands I've used come in a compact like eyeshadows and it would crack/crumble. Very wasteful! I have only used this once and I'm hooked! Alot goes a long way, it's not messy and with the sponge like applicator it's easy to cover a large area. Blends easily too. Bought the smaller size because I wasn't sure if I would like it. Will be buying more and in a larger size.

Product is a game changer! Great coverage and easy to use. Unfortunately, I bought the wrong color. When I first started using Boldify, I had salt and pepper hair…so light brown worked…I noticed this morning (with a new light source) that light brown did not match AT ALL! 😳 I need to switch to dark gray!!

We purchased the BOLDIFY Hairline Powder for my husband as his hair has been thinning significantly in certain areas. Before doing anything drastic, we decided to try a few concealing products—and this one is a total winner. The price is perfect, and the product is not oily at all. My husband is on his feet all day doing physical work and sweating, and once this is applied, it does not move. It truly stays put and looks very natural. The key is to style your hair first, exactly how you want it, and then use the press-twist-apply method to build coverage evenly. It does a great job blending and covering thinning or balding spots. The only con is the circular applicator brush—if you’re not careful, it can leave visible circular marks. Good technique solves this, but I do wish it came with a moon-shaped brush instead for easier application. Overall, we are extremely happy with this product and would absolutely recommend it to anyone looking for an effective, affordable solution for thinning hair or bald spots.

Couple things about this product, my hair is a whitish silver gray so I chose the white powder. And it is exactly that, white powder. It covers up my pink scalp, but is lighter than my hair color. The gray that is offered is too dark of a gray for my needs. I wish they had a much lighter gray/silver as my hair is not stark white. Second thing I think the packaging is kind of weird. It’s real small to hold in your hand and has a big fabric loop on the top to open the powder compartment. The tiny sponge applicator is screwed on the bottom with nothing to hold onto except the edges of the plastic. It should’ve had the plastic loop attached to it or something else for a handle. I just think the packaging could’ve been designed better but you get what you pay for. Otherwise the product does what it says it will do. It dabs on white powder.

This is the first root touch up product I’ve ever purchased or tried, and I am satisfied. I was pleasantly surprised with how easy it was to apply and that it actually worked! It does have a feel to it - almost like a firm hairspray (not crunchy, but just a firmness to the root where the powder is applied). But it works and covers my grays. I have dark brown hair, so my grays don’t hide easily. You do need to apply it each day and in between washes. I’ll continue to use this in between my hair appointments.