Listing Boss: The Definitive Blueprint for Real Estate Success

Set yourself up for success with "Listing Boss"! This is a great read with some solid guidance. I am new to real estate and the world of sales and I am highly impressed. Oddly enough I had completed a real estate training class (unrelated to Listing Boss) just a few days before ordering this book. What I realized as I was reading and listening to Hoss's videos is this - the training was great but it only takes you so far. I had to tweak it to make it work...I was missing a few pieces/steps. "Listing Boss" helped me see what I was missing. For instance, the training taught me scripts for going after FSBOs and Expireds, but what's beyond the initial script? It assumes I get the listing on the first call. This is not realistic. And I hear other agents ask ' how long do you continue to call' or 'what do I say on the 4th call back to them' or ' I called and followed up with a call'. As Hoss points out, most agents stop calling after the 2nd call. If you want to separate yourself from the masses, and set yourself up for success, this is a must read! See you at the TOP!

This was a very good book. I have been in the industry for just over 4 years. The beginning was a little slow for me as it was similar to a lot of other books (i.e. getting up early, routine, doing tasks that generate value) but still a good refresher and had things that you should be conscience of on a day to day basis. After that, I thoroughly enjoyed the book and finished it in 2 days! Hoss has a lot of great, practical tips and examples that I'm actually going to start implementing today. Once finished, I felt super motivated and wrote down things I would like to change and start doing differently that what I am today. All in all, a very good book for any skill level, experience level, or title. I definitely will be reading again.

I have been a real estate agent for a dozen years. There is a big difference in this field today, compared to 2005 when I got my license. The information provided in "Listing Boss" is very useful to the new agent or the experienced agent. To catch up on the latest advice about how to become a successful real estate agent I have purchased more than a dozen books--this one is one of the best! The first few chapters focus on attitude and how new agents can get started, while the rest of the book focused on how to gain listings, always a problem. The tips provided by Hoss Pratt are well worth the price of the book. For 30+ years I was an editor, Pratt's style is excellent, the information provided is very helpful and when implemented should provide every reader with information that will increase their income. Chapter Six on Deploying a Marketing Arsenal outlines marketing information that will put the reader ahead in even the most competitive market. The chapter describes how to gain listings using: A performance guarantee; An easy exit agreement; An 89-point marketing plan; A smart-seller program; A communications guarantee; and a certified pre-owned program. You will have to buy the book to get the details, each topic is described at length and in my opinion is invaluable. BTW, the first copy I received had printing problems. The author sent a replacement copy right away and it is perfect.

You’ll get a good set of fundamentals in this book for real estate agents. Between details on the listing presentation to KPIs and schedules, you’ve got the foundation for a $20 million a year sales business. A good starting point for the new agent.

As a former successful Realtor who is awaiting my renewed license to arrive any day now, I knew enough of what I need to know to get back into this profession. I didn't want to have to reinvent the wheel and things have changed enough since I practiced, that I searched out the best books and this one was on my have to have list. It did not disappoint. I cannot wait to put into practice. The clear information is allowing me to put a clear listing strategy together to hit the ground running.

The listing boss gives a clear and practical approach to building your real estate business. The book delivers real content and value; I have read many other books where the writer seeks to up sell the reader on other products but not with the listing boss. He even goes into detail on how to implement the ideas that he has shared in this book. After reading it, I feel like I already know the author and was literally sitting in the same room with him and listening to him. I connected with the writer and felt for once that this person has mentored me and set me on a path to success. I am so glad I found this book and will encourage anyone who wants to take their business to another level to read this book. I hope to have the opportunity to meet him one day.

A good read for anyone in the business, newbie or senior. Creates the mindset needed to succeed. Explains great plans, concepts, strategies and offers examples to follow. I specifically loved the delegation aspects, and how to utilize your time and money efficiently. From someone who tries to DIY everything to save money, you just can’t. Spend $0 to save $250 or spend $250 to make $3000.

Buy this book! Well worth the money. Whether you are a seasoned agent or a new (especially new) agent there are precise strategies to put into action, laid out by Hoss in Listing Boss. I've been a Realtor for the last few years and for many years before was in a related industry. Over the years I have read many of the top books, taken many seminars, webinars, classes etc. so I was very pleased that Hoss shared some exact methods and techniques he uses in this book. Many books just generalize and skirt around telling exact methods, leaving you to try to figure out what to do or create on your own. Read the whole book, but pay special attention to chapter 6 then chapters 8 & 9. I read it in just a few days and reading it again now. It travels with me in my briefcase for quick references as well. - Matthew Harmony, Listing Specialist - REMAX Synergy - Bedford NH

Having read many of the best books about real estate, I know a well written book when I see it. Well laid out systems and insight.

Every realtor should read this book. I am not finished and already I am recommending it to my realtor friends that they should buy this book

Great Book!!! One of the amazing Blue Prints for anyone who wants to build a successful business in Real estate.