Semi-Permanent Hair Color (43 colors) (Plum, 4 fl. oz.)

Extremely dark purple on my cherry red hair. Washed it again after 12 hours and it remains dark. Didn't bleed onto white pillow case when dry. Didn't stain shower or me. Pleasant smell. Did have a little scalp stain that washed out. Didn't harm my curls. I like this product a lot. Looking forward to see how it lightens.Update: After 7 washes it's only lightened slightly. Still looks good.

I love the color it’s like a wine red like it’s purple tinted but still reddish it’s a great color. It also might be more purple bc my hair was purple before I used this. I GOT THE CRANBABY COR

This stuff blew my mind. I’ve used so many brands of semi permanent color and this one washed out completely clear! How??? No purple running in the shower it was mind blowing. The orchid purple appeared super bright in the jar. I have dark hair but my previous purple washed out and I had some slightly bleached highlights I wanted to turn purple again. I did a spot test on a small piece and left it in for 30 min. It was a much deeper purple than I expected and not bright at all. So I went for it and covered my head, opting to keep it in for an hour since it wasn’t touching my scalp and I wanted it to be deeper color than the test spot. Unless it fades super fast, I can’t imagine anything being better than this! It had no bad smell at all, and yes- there were purple dye marks on the towel I was resting my hair clips on while I added dye to sections of my hair carefully, but no kidding, once I washed it out ZERO color leakage. Where did it go??? The dye is thick so it’s best applied with a coloring brush in sections. I had to rinse really good because I couldn’t tell if it was still in my hair since all the water was running clear!!! Incredible sorcery. Truly magical.

Alright so, I am a quick shopper even online, I’ll check reviews and pictures and maybe check out a YouTube video to see a better view of the color. I however didn’t notice it was vegan, I tend to avoid vegan products because simply I have not found any that meet my expectations for what I need or expect. I understand if it’s a lifestyle/ethical choice, more power to you, live your truth: but me personally, this brand now added to the list along with arctic fox are thumbs down for me. Arctic fox bleeds non stop everywhere, seems to permanently dye anything but your hair, and washes out in about 3 washes. Now with this productPros:-it did not stain my skin, that was cool-it’s pretty thick so I did not make any kind of mess apply it, again cool-if you want like a fun little change for about a week, this is perfect because it washes out quick.-it didn’t bleed onto my clothes or bedding, or skin when washing my hairBut that’s where the pros endCons:- I couldn’t grip the seal so I used a safety pin to help me get an end up, some of the product came out on the safety pin and I saw even though it was thick, for hair color it’s fairly translucent. Red flag if you are experienced in regularly dying your hair 😩 if you want a lighter version or very temporary color it would be ideal, but for vibrance and hang time NOPE.-just when I rinsed it out, COLD WATER, and used no shampoo I could tell it was going to wash out quick, and I was right, it lasted about 3 washes total, pretty much gone after the 2nd wash honestly. My hair is not over processed or anything that would contribute to loss of color at that rate. I even use baby shampoo since it’s no harsh chemicals and honestly has helped preserve my colors better than any “color saving” products on the market.Another thing I didn’t favor was it didn’t stick to my freshly bleached roots. Again experienced hair artists know that usually will be the brightest spot, as well as bleaching helping seal color in if you do it correctly in a time period.So PRETTY MUCH if you want something temporary, or you’re wanting to test drive a color but not ready to commit; this is perfect.However if you’re looking for something that is long lasting, this is not it. May be a basic bih but I’ve been doing this for 17 years and have tried dozens of dye products and ion color brilliance I personally don’t feel can be beat. Extremely vibrant color, very minimal bleeding/transfer after coloring and even that just depends on the color, you may not get any bleeding or transfer at all. It also lasts a long time, as well as fades evenly so you won’t have splotchy hair as it fades, you’ll just go through lighter shades ofItself.

Love the color! It did not dye my natural brown hair but the dye did work for the lower part of my hair that had been previously bleached and had dyed a pink shade that was fading (different product). I used gloves to put the dye on, which had a nice smell to it. I left it in for an hour before doing a rinse. That is when the fun started. Tub is purple. Hands are purple. Neck, ears, parts of my back, and bottom of my feet all turned purple. I used toothpaste to get it off of my hands. I allowed my hair to dry before going to bed. Woke up to a stained shirt, and dye on my ears. Seems it bled while I was sleeping. Washed that off my skin, and I went to wash my shirt but it stained it. Thankfully it was an old shirt! My brush is also covered in purple dye. I currently have my hair up so it won't stain me. How long until I can touch my hair? I can't even show it off and get a good look at it until I can actually brush and touch it without getting dye everywhere.Three stars for now. Lets see how long this color lasts, then I might change the rating. Just super annoying having the dye stain everything it touches.Update: The company reached out to me via FB comments. They told me to use a color sealer and that should stop the dye from staining. Great news, it worked! So I am adding another star to my review. The color is vibrant, my hair is soft. The staining was a annoying since I couldn't get a color sealer for a week after the dye process. But now that I know, I might stick with this brand. The color has not faded yet.

I originally bought this because Arctic Fox raised their price slightly and I figured it wouldn't hurt to try other brandsFirst thing I noticed was that this dye seems slightly more yellow than the picture, that might just be my screen thoThe smell is kinda like some sort of spice mixed with soap–which I personally don't like, but it isn't terribly chemical-y, so it's not that badThe color is very vibrant, and even without re-bleaching my hair it's very orangeThis dye also feels way more conditioning than Arctic Fox, which is amazing. My hair is so glossy and softPlus, they sent me a sticker😊All in all, would recommend, just am not a fan of the smell personally