Jay Ward's Animated Cereal Capers (Cartoon Research Books) Paperback – September 22, 2017

As a fan of Jay Ward and (especially) Cap'n Crunch, this book was an incredibly easy purchase for me.I found it to be quite informative, and at times a bit revelatory. I won't divulge any spoilers that the author publisher haven't already shared, but I will say that the book does mention some things that had me pondering the "what if" moments of history. Other times, the book just provides silly fun trivia tidbits, such as the backstory of the characters (including the captain's full name, and his international genealogy.)It was also nice to learn anecdotes about the voice actors (which include June Foray and Daws Butler), and to learn something about Allan Burns, the artist who actually created the Cap'n Crunch characters, and how he came to work for Jay Ward, and how Jay Ward came to form a working relationship with Quaker Oats.There are also many accompanying pictures and illustrations in the book. The images are grayscal; however, while color would have been nice, there is a fair variety of images, including television still-frames, production drawings, and even several panels from one of the Cap'n Crunch mini-comics (which I especially appreciated.) A lot of the images are quite crisp and clear, however most them are still-frames from commercials, so they do exhibit varying degrees of blurriness - which I suspect wasn't to be helped given the age of the commercials.Overall, I found this to be a worthy addition to this cereal fan's reference library.

This is a great read! The best in-depth look at all the cereal ads that were produced by Jay Ward.

The price is right for the size. It is smaller than an average comic book, but packed with information about the Jay Ward cereal commercials including a full episode guide listing.

Fun book many thanks

Another great, fast, easy read book by Kevin Scott Collier. I enjoyed this book very much. I wish it would have had stories about other cereals, too. I remember eating a cereal called Sir Grape Fellow that I really liked when I was young.

Very informative for a subject that doesn't get much coverage.

As an advertising executive, cereal junkie and 60s/70s nostalgia nut, I was hoping for much more. Some cool illustrated commercial storyboards, although very cool to see the creative process, were completely out of order. It's a very thin book. I was hoping for more behind the scenes history.

Loved reading about the history of these cereal characters, thanks

As a fan of the Jay Ward animation studio, I already read Keith Scott's excellent account of the studio's history : "The Moose that Roared" and I liked it a lot. It is quite evident that Kevin Scott Collier read the same book as he keeps citing from it to a point where one may have trouble finding any new information in his Cereal Capers. Plus, with less than 60 pages total, there is barely enough here to satisfy a voracious appetite for cereal commercial knowledge.Sure, I appreciated the numerous pieces of original cartoon art but one could argue that with so little text, a full-sized fully-colored coffee-table art book would have been a better option.There are not that many good books about tv animation history and especially about the commercial part of it so any addition to that lot would be appreciated. Here, we feel the effort but in the end, the result is a bit lacking.