L'paige White (true pink) Aloe Lipstick Change Color

Love the color like a magenta doesn't smudge stay on for a while

I love this formula. I have been buying it exclusively for over 5 years. The last year everyone I buy breaks. This was never a problem before. I am so in love with this. That is why I continue to purchase hoping the next one won't break off. But it does. I really wonder if someone else manufactures it and they are cutting steps in the process. It really sucks to be continually disappointed.

I first bought L’Paige lipstick in Naples, FL at The Mole Hole Gift Shop in 1985, picking up new tubes on yearly vacations to Naples until the Mole Hole wasn’t around (2000-ish)? Oh boy! I was SOL as this had become my go-to lipstick (it really was a remarkable product in the ‘80s … revolutionary even). Then … a friend found it - with the brand’s now expanded line of makeup - at the NY State Fair in 2000 where she picked up 2 tubes for me in the Black I’d worn for so long and I was so happy! I lived 50 miles away from NY State Fair’s Syracuse, NY location, but would go every year for years (until I found it on Amazon) just to buy 2 tubes, which - even as a daily user - always lasts me one year … a little goes a very long way. A stain, it looks best blotted, then another application, then blotted a very little bit again. I finish with a clear or lighter color gloss or matte product. After 40 years of using this every single day, I know this product well! I also use this as blush, blending very quickly as it’s not super moisturizing. But it’s staying power makes it a wonderful blush - in Black, which “turns” to a raspberry, the perfect color for my cool skin tone which now is usually tanned by the Florida sun. I live in SW Florida now, play outdoor sports including daily swimming. L’Paige’s old tag line for its then only product (this lipstick) was “Won’t Kiss Off, Drink Off or Smoke Off!” I can tell you it pretty much simply won’t come off for many hours. Oh, also … it smells wonderful!

I love this lipstick, way better than the Big brands. It's not gooey when you press your lips together, it doesn't smear, no residue left on cups or straws or my teens' foreheads. The more you you put on the darker it gets but in the picture, I have only gone over my lips once and it stays all day. I don't think it's super moisturizing but chapstick over it will help. I live in an area where it gets up to 115°f here lately and it was in the metal mailbox instead of delivered to the door, it didn't melt completely but put it in the freezer for 1 hour and you're set! It stayed solid but it did tip over a bit so it doesn't sit still when I put it on, but that is not the company's fault.

Love the changing of colors and long lasting