If i'm using on (bleached) platinum blonde hair do I still need the developer?

Yes, you will need a 10 volume developer, but your processing time might need to be shortened to avoid your color going too dark, unless that is what your desired goal is. I really like the Ion 10 Volume Developer for Sensitive Scalps, it never causes my scalp to sting or itch. I hope this helps, happy coloring!

what is the ratio to the developer 1 to 1 or 1 to 2 part developer?

If you’re dying your hair normally, it’s one part hair color to two parts developer. But if you want to cover white hair, then the ration is 1 to 1. I have a lot of white hair, and this hair color covers it very well. However, each time I wash my hair, a little bit of the dye fades. I wash my hair every day, and dye it once a month. By the end of the month, my white hair is light brown.

I don't understand from this description what the product even is. Is it the tube of color? The developer? Both?

It is the tube of color. You will need a 10 vol developer.

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Ion Color Brilliance Intensive Shine Demi Permanent Creme 4N Medium Natural Brown

Product ID: 381169340

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Details

Colour
4N Medium
Package information
Tube
Product benefits
Nourishing
Brand
ION
Item form
Cream

✨100% gray coverage

🌿PPD-free botanical formula

💧Hyaluronic Acid hydration

Description

💥 Unlock salon-grade shine and color that turns heads every day!

100 GRAY COVERAGE - Seamlessly blend and cover gray hair without lifting your natural pigment.
FADE RESISTANT BRILLIANCE - Enjoy vibrant, long-lasting color that resists fading and keeps your hair looking fresh.
NOURISHING BOTANICAL BOOST - Infused with Argan Oil, Pequi Oil, and botanicals to strengthen and hydrate hair from within.
AMMONIA FREE GENTLE FORMULA - Experience salon-quality color without harsh chemicals, perfect for sensitive scalps.
SAME DAY CHEMICAL COMPATIBILITY - Safe to use alongside relaxers and permanent waves for versatile styling.

Ion Color Brilliance Intensive Shine Demi Permanent Creme 4N Medium Natural Brown delivers rich, fade-resistant color with 100% gray coverage using a PPD-free, ammonia-free ionic formula. Enriched with Hyaluronic Acid, Argan Oil, and Pequi Oil, it nourishes and strengthens hair while providing maximum shine and hydration. Compatible with chemical treatments, this luxurious European formula offers salon-quality results with a refreshing botanical fragrance.

Specifications

Manufacturer	Arcadia Beauty Labs LLC
Item model number	305449
Package Dimensions	16.21 x 4.39 x 2.9 cm; 68 g
ASIN	B004FVRKNK

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