









✨ Glow deeper, glow cleaner, glow smarter 🌿
b.tan Dark Gradual Self Tanning Lotion delivers a buildable, natural-looking bronze glow without the fake tan smell or orange hues. Enriched with skin-loving ingredients like hyaluronic acid and caffeine, it hydrates and plumps skin while offering a zero-transfer formula that won’t stain clothes or sheets. Vegan, cruelty-free, paraben-free, and proudly made in the USA, this lotion is perfect for all skin types seeking a healthy, radiant tan with a clean conscience.













| ASIN | B091YYP33J |
| Best Sellers Rank | #55,674 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #180 in Body Self-Tanners |
| Brand | B.TAN |
| Brand Name | B.TAN |
| Customer Reviews | 4.0 out of 5 stars 2,318 Reviews |
| Full Cure Time | 3 Days |
| Item Form | Lotion |
| Item Height | 5 inches |
| Item Weight | 8 Ounces |
| Manufacturer | Marq Labs |
| Material Features | Cruelty Free, Sustainably Sourced, Vegan |
| Material Type Free | Paraben Free, Vegan |
| Number of Items | 1 |
| Product Benefits | Hydrating, Moisturizing, Radiant Tan, Softening |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily, Sensitive |
| Unit Count | 8.00 Fluid Ounces |
D**A
Quick beautiful easy!!!
Perfect even beautiful tan. I love this tan so much. I leave it on 9-30 min (depending on my laziness levels) and even when I’ve rinsed off early once (probably 5 min) I get the most beautiful tan. It’s a kiss of sun rather than sun kissed fully, but no one will think you’re using fake tan it’s so natural. Building up might be difficult since it’s so concentrated but seriously I am surprised this isn’t talked about more because I feel like I don’t need to apply it perfectly and it’ll be good too. Never had a mishap! Hands look great too. A plus is, since we wash our hands more than our bodies, they tend to fade faster tan wise, just reapply for a few min and wash off! For face makeup it’s also great. I know again concentration is higher but since you wash off quickly (and I recommend keeping in the time frame and no longer than 1 hour tops) it looks good. 100000% get it
H**R
Fast Natural Glow
To begin with, I am paper white. Some would say translucent. I get sunburnt in the shade. So now that I've set the scene, here is my experience and questionable methodology. I followed the directions on the bottle... mostly. I applied with a mit and waited just the 9 minutes in my nude glory holding a ridiculous position (my fellow top heavy ladies will know what I mean). And then rinsed off for probably two minutes. Even with over double the rinsing time, I had a nice light golden tan develop. For those of you who are reading through these reviews trying to determine if a 9 minute tan is even possible, let me tell you, it is. Here are some things to be aware of: If you are looking for a shocking difference after first application go with a product that has a longer sit/develop time. The shade of tan is incredibly natural. I mean not even a hint of cheeto dust orange. The guide colour is grey but it rinses right off. There is no staining. You will not smell like a bag of chips.
W**T
Works great!
I use to B.Tan self tanning mousse and figured this would be good to use to maintain my color. It is a little runny but it goes on well and dries fast! Has a nice smell, after a couple hours it does leave a “self tan smell” but it does leave my skin with a nice brown tint! Will definitely be using this once or twice a week!
K**N
Way too runny/thin
This product gives decent color if you use it for a couple of days in a row, although it doesn’t last very long. The big thing is, it is extremely runny almost like a milky texture. It will literally spill out of the bottle if you don’t hold it completely upright, without being said, you can pour right into your hand,. It would be great if it was just a little thicker, and it would be easier to handle. Not a great smell either, but really the runny factor is the real problem.
S**E
Buy this!
Best tan in a bottle. I coat myself two times really heavy- use brush for my hands and feet. It’s very forgiving. Leave in for 30 minutes. Rinse for 45 seconds. Go to bed and wake up glowing. I am fair skinned, blonde hair, blue eyes. I even get a spray tan and on day 5 apply this without exfoliating - on vacation. Works fantastic! Highly recommend.
A**L
Good for beginners and very pale
I've bought it several times now I think people are dramatic about the smell. Smells like my mom in the 90s and that's fine with me. I am super pale and I see a difference the first morning, but definitely builds, then after a few applications I need to skip, and shave to kind of reset or it starts looking funky. I think the other ingredients do have an effect as well, as far as firming and stuff. But it could just be from the aggressive rub down too. I think this is great for people who might be nervous about taking the step to a real fake tan product, like that you leave and rinse and everything.
H**R
Better than pricey brands
This is such good quality for the price. It does have a smell but it is more like the scent of a spray tan than a normal self tanner and it goes away once it’s dry. It dries quickly and is not streaky or blotchy and does not transfer onto clothes. The only thing is it’s very runny so be careful when you apply it if you have carpet, and make sure when you close the lid you do it slowly over a towel or rag or else product will fly. It doesn’t all come off right when you wash yourself like other self tanners and it does take maybe 12-14 hours to fully develop. It also doesn’t sweat off unevenly when I work out the next morning after application. Will definitely be repurchasing.
G**K
Very dark gradual tan
This is a very good tanner. It claims that there is no smell, but the next day I definitely smelled like fake tan. I would use this product again because the color is very dark for a gradual tan.
Trustpilot
1 month ago
2 months ago