JoicoColor Balance Purple Conditioner, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

Hands down a great product and better than Olaplex purple for my blonde highlights. After using this my hair was softer and more manageable and the vibrancy it brought out was amazing. I have been using Olaplex for over a year and every time it seems to really dry my hair and really no help with brassy and the vibrancy of the blonde. I switched over to using this along with Joico defy damage shampoo and conditioner and my hair is so soft now! Highly recommend this and other products.

Worked like a charm. My bangs had really turned yellow. I’d read some reviews about applying the conditioner to dry hair. I applied the conditioner and within a couple of minutes could see my bangs had turned white again. I was surprised because every product I’ve purchased all had reviews that claimed to work too but they didn’t. This one is THE one. I’ll definitely be keeping it on hand.

Keeps my hair blonde, definitely recommend.

I missed the part on the label that says it should be used sparingly. I used it every day and my hair started thinning. This was not a fault of the product, but my mistake for using it daily. I can say it kept my hair from looking brassy.

I have platinum hair and this is by far the best shampoo and conditioner. I have ever gotten that keeps the yellow out. Just make sure you don’t leave it on for too long cause it will turn your hair purple. It is absolutely the best shampoo and condition for platinum hair definitely recommend

In my photo, the left was the color I started with on Thursday - today is Tuesday and my hair is the photo on the right. I used the conditioner alone for 3 nights as a mask - I put it on my dry hair and let it sit for 15 min and then washed and conditioned with my regular shampoo and conditioner. I loved it so much I bought the shampoo and I’ve used it the last two nights the same way I used the conditioner - as a mask on my dry hair for 15 min. I even have the slightest tint of purple in my hair now too which I think is super cute. I just love this product - it was much cheaper than having to go back to my stylist for a toner! The scent is a very light floral berry smell that I don’t mind and I’m very sensitive to smells. It does leave your hair with a texture you’d get if you’d used a salt spray - like dirty hair but it’s clean, if that makes sense. It has given my hair more volume and body when I style it so it’s a plus for me! Great product, worth the money - actually is a very good price! Love it, love it!

The product itself is fine, but I will probably get one or two uses out of it, it’s way too small for 9 bucks!

Best purple conditioner for colored hair. Really tones the brass and is soft and silky.