






⏰ Wake smart, snooze stylishly.
The Braun Classic Analogue Alarm Clock BC12W combines minimalist design with functional precision. Featuring a quiet quartz movement, a crescendo beep alarm, and a convenient foot-activated snooze/light function, it’s engineered for millennials who value both style and seamless morning routines. Compact and lightweight, this clock is the perfect bedside companion to elevate your daily wake-up experience.








| Brand | Braun |
| Model Number | BC12W |
| Color | white |
| Product Dimensions | 3.5 x 7.5 x 7.5 cm; 86 g |
| Material | Quartz |
| Special Features | Alarm, Snooze |
| Item Weight | 86 g |
O**.
Portable, neat and simple to use
Works perfectly, requiring just one battery.I've taken it on a business trip as it's very lightweight and handy (as I'm avoiding my phone). The light allows the clock face to be visible for approx 6-8 secs and is subtle enough to allow you to return to sleep.Lastly the alarm sound is soft. Once the top button is tapped, it switches off.
S**A
Audible
It is quiet, but at night the tickling is audible. Also the size is too small.
R**V
Good Quality & design
Braun is good product , i have been using for a long time. This watch is well designed , similar to other Braun products.
G**W
looks cool
I put it in top of my watch winders, it looks very cool! But it is not much bigger than the opening on the watch winder, so keep in mind, it is kinda of small.
C**N
su diseño y su pntualidfad
pues en si me gusto si diseño y su silencio
I**O
Calidad alemana
Reloj con la ergonomía de operación alemana basada en colores lógicos de funciones. el reloj posee una gran visibilidad y contraste. Me hubiera gustado un poco más grande en diámetro, pero es un buen producto por lo que cuesta.
J**L
Doesn’tLight up and it is too tiny to see at night
It doesn’t light up and too small to see. Kind of expensive for what you get. I am returning it. Not as advertised and picture is deceptive.
Trustpilot
4 days ago
1 month ago