








🔥 Turn heads with fiery red that pops—no bleach, no hassle!
L'Oréal Technique HiColor Red HiLights delivers intense, permanent red highlights on dark hair without the need for pre-lightening. Featuring a rich, no-drip creme formula, it lifts hair 3-4 levels and processes in just 30 minutes, offering vibrant, long-lasting color that resists fading. Perfect for professionals and trendsetters seeking bold, salon-quality results at home.









| ASIN | B003YHHV80 |
| Best Sellers Rank | #4,320 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #62 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,121) |
| Is Discontinued By Manufacturer | Yes |
| Item model number | 5101 |
| Manufacturer | L'Oreal Technique |
| Product Dimensions | 6.65 x 1.85 x 6.65 inches; 1.76 ounces |
| UPC | 657201051012 741655750956 |
K**R
You do not need bleachlifts level 4 and up with developer only. A great product
This highlift color is wonderful for red hilights . No bleach -it lifts and deposits with regular developer and lasts a long time . It leaves the hair in great condition .
A**N
Vibrant Red That Always Gets Compliments!
I wasn’t the one to pick this product, but I made the purchase for my wife, and I can confirm it works perfectly—she’s been using it for the last 6 years! She mixes the L'Oréal Technique HiColor Red HiLights with another color to create the most vibrant, stunning red tone that turns heads everywhere she goes. The color is bold, rich, and absolutely gorgeous. She gets compliments on her hair all the time, and I’ve included a picture of the final result so you can see just how amazing it looks. Happy wife, happy life, right? If you’re considering this product, I highly recommend it. It’s been a consistent winner in our household for years!
M**S
The best way to make dark hair red!
If you have dark hair, this is the best product I have found for permanent red. It does fade a bit so it’s a good idea to use a shampoo/conditioner that has red in it throughout the week to keep the color fresh. If you use it for a while, it leaves the end of your hair damaged. I focus on just touching up the new growth every five weeks or so and try to keep it off the rest of my hair.
Y**N
i will never use a different hair dye
ive been using this for a long time and let me tell you my bright red hair is always poppin I get compliments on it daily. genuinely my holy grail for hair dye im never using another one for my roots it lifts and colors PERFECTLY genuinely the best hair dye in the world if u wanna be a red hair girl u need to use this
G**E
Amazing product, I will definitely be buying more.
I’ve been dying my hair red for a long time and, am always trying different brands of red hair dye. This is the most vibrant and pigmented red hair color I’ve used. Your hair color ends up coming the same shade as advertised unlike, a lot of the other brands I’ve used before. Also I noticed It stays in your hair longer than other products I’ve used. All in all this is a phenomenal product!
S**B
Vibrant Color
I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.
T**A
Hair Girlies
This did really good on my hair. I wanted a dye i didn't have to bleach my hair for and let me tell you Loreal came trough. I only mixed it with some developer and the color stayed vibrantly. I dyed my hair in August there is still color in my hair till this day with no touch ups however obviously after a few washes it fades. But i will be doing a touch up soon. Also it smells really nice and isn't harsh on my 4C hair at all. I've gotten a lot of compliments and questions about the dye i used.
N**M
Ginger!
Love this product. I used it on my locs. Slow and steady. Call me ginger :).
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
H**A
Love the colour it’s so gorgeous!
M**I
جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف
M**I
جميل جميل جميل جميلللل جداً شعري بني غامق ما تنفع عليه الصبغات الا مع سحب لكن هاذا جداً جميل بان اللون فيه غير كذا يطول على ما ينزل من الشعر العيب الوحيد هو اني اخطأت ورحت صبغت الصبغه وانا توي صابغه من شهر فا الشعر من فوق كان مره فاتح والي تحت اغمق بشوي
K**A
Amazing hair colour i went from black to this
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