Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

I’ve home-dyed and salon-dyed my hair for 15 years. For box dye, this stuff is as good as it gets. The color is rich and it lasts. It’s hard to find rich, beautiful red tones in box dyes, but I’ve stuck with this brand since I found it. They even adjusted the formulas in the last year or so, such that it no longer leaves any temporary stains in my shower. Even with the old formula that did stain, the stains always rinsed out on their own after a few weeks of just regular shower use. So don’t panic if you see them at first (I rent, so I’m always nervous about accidental damage.)

Love the colors in this product, affordable, easy to use, and the color last on your hair

This color is great on my hair which is very dark brown with red sort of undertone naturally. It looks like a really dark color when in normal light, or in the dark, but in the sun it has a fiery red highlight and I love that. I wash my hair every other day, so no, it doesn’t last long and I have to redo it a lot, but that is because of the frequency of my hair washing. It will last through the amount of washes it claims on the box, I just use them up fast. When it fades a bit the highlight isn’t as red, but it’s still there. I have never seen this color in any other boxed dye. If your hair is drier, condition your hair really well after using. Not just with what’s included, but get a good conditioner. I have very dry hair, all dyes make that worse. If you are sitting in the sun, it will look dark where the sun is not hitting and red where it is. I think that’s awesome. One more thing, when you apply it, it will look pastel pink after you first mix it, it will turn orange on your head while processing, then it will turn dark purple and it rinses red like someone has been slaughtered in your shower, and if no one has, then it’s just the dye has changed completely. but don’t let all this change make you think you were sent the wrong dye or worry you. The first time I mixed it and it was pastel pink I thought I might have bought the incorrect color. But that’s just how it is.

Beautiful color, just like in the photo. It has a very natural shine and leaves the hair soft

Good gray coverage and comes off skin easily. Love the color.

Seems to stay darker for longer and keeps the purple tint. Even my hair stylist was impressed that this came out of a box. Other similar dies turn red and lighten up much quicker. Be forewarned though, the color may drip with sweat or in the rain etc for the first few days.

This product is wow...My hair is very soft after using it..(My hair isnthick so I did use additional conditioner I have hand as the box didnt have enough for me and i did t wanna use 2). I eas afraid to use it after using Feria all my years if fuing but Feria fails with covering my grey or lasting..Its only day 1 but my hair feels very healthy..no chemical smell from the appliance...I wish companies cared about us thick hair girls too so we don't waste product for an additional box but so far im not disappointed.

Doesn't work on dark hair by itself. Daughter used it on hers and it didn't even show up at all. I used it and the black didnt work and the white hair turned cherry. It rinsed out orange it was weird.

Ive been dying my hair for years and this brand has become my go-to

Best drug store hair colour ever!!

This hair dye I find, stains your skin a little more than other dyes I have used. I put Vaseline around my face, neck, ears, shoulders etc so that if I have a little accident the stain wipes off easier, no scrubbing involved. Also, if you wash it off in the shower, be careful because it will stain in there too. It also smells very strong of perfume. Other than that my hair turned out exactly as pictured and it’s all even. Not as harsh on your hair as other dyes.

It’s a very nice shade of red regardless, but the shade isn’t as dark as it is on the cover of the box so don’t let that fool you. But also don’t let it stop you from buying it either because you can just go over it with some black semi-permanent hair dye to make it as dark as you want like I did a few weeks after taking those pictures. Very nice red, but remember 1) permanent box dye is bad for your hair 2) permanent box dye is hard to get out (ESPECIALLY RED)

Used as directed and have colored my hair before, just not using this brand and was upset by the result: No color change. My hair is medium to dark brown and with the exception of a few gray hairs, my hair is the same color after as before I used this dye. Also the few gray hairs that did turn red, the red is bright, not like on the box. The ammonia smell while using was also overwhelming, making me cough and my eyes water, I've never had this issue with other brands of dye. Will never be using this brand again. Waste of time and money.