Research Methods for Business Students

Purchased this book as an optional text for a research course and I am glad I did. Concepts are clearly presented and elaborated on. I recommend this for anyone approaching a research thesis or dissertation.

All that you need to complete a research project in Masters or Advanced level. Excellent find

good for all Doctoral candidates.

It helped me through my research papers

As part of my MBA Dissertation, I found this quite useful in developing my questions for participants and how to interpret the data. It was a required text and is a good addtion to my library.

It was what was expected and on delivered early!

A++++++++

Great interface with note taking, book marking, highlighting and flash card capabilities. Highly recommend the ebook version as it's less cumbersome.

I first used this book at the University of Southampton for a second-year undergraduate course in Business Research Methods. I found it to be an excellent guide for students, particularly those planning to do a final-year dissertation. I am currently using the sixth edition for a course on dissertation preparation and research methods for students taking an accounting MSc at Royal Holloway, University of London. The book is clear and comprehensive, and relevant for most students, whether they follow a quantitative or a qualitative approach. I would recommend it strongly.

Great easy to read book with really useful and practical tips to help complete my Management dissertation. Not everything in it was relevant to me but the chapters get straight to the point and I found this book invaluable for breaking down what I needed to do and when and how I needed to do it.

As expected.

This book has been a lifesaver for writing my Marketing dissertation over the past six months! Although some chapters took more reading than others (methodological philosophies are difficult anyway) everything was really well structured and straight forward. Definitely recommend this for any research project, i.e. dissertation. Textbooks are expensive but this one was worth every penny, as of course all the library copies were taken!

Lets face it most of su bought this because it was either the course book or on the recommended reading list, however the book itself is good even at postgraduate level its still very useful