Why is 10 feet $31.99 but 50 feet is $56.99 shouldn't 10 feet only be around $12?

Hello, Thank you for your question. While you are correct in a proportional sense, unfortunately, the pandemic had an impact in the form factor (10 feet or 50 feet) of rolls produced. Rosco was one of the companies that had to close for periods of time, and in the times that they were open, they found it most efficient to produce the larger runs of 50 feet rolls. As a result, the savings were translated to the larger roll size. Another factor is a large percentage of costs goes towards ground or air logistics and shipping to end consumers. It is more economical on a per foot basis to ship 50 feet than 10 feet of rolls. We hope we were able to answer your question.

Model Number	ROS-PF1210
Number of Puzzle Pieces	12
Batteries Required	No
Batteries Included	No
Material Type(s)	Aluminium
Colour	black
Product Dimensions	304.8 x 30.48 x 0.1 cm; 231 g
Item model number	ROS-PF1210
Manufacturer	Rosco
Item Weight	231 g

Rosco Photofoil Matte Black Cinefoil, 12 inch x 10 feet Roll

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