Retail Business Kit For Dummies
Product ID: 8580475
Whether youโre a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in todayโs retail marketplaceโfrom your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. Youโll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies ! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file. Review: An Incredibly Helpful Book - I saw Rick Segel speak at an industry trade show this Summer and really enjoyed his seminar. He mentioned the book and being on the cusp of venturing into retail it seemed like a great idea to buy and read it. I am happy to say that it has been VERY VERY VERY helpful - i think the DUMMIES in the title really means that you are a DUMMY if you do not buy this book. Heartily recommended to all budding entrepenuers! Review: Great buy! - This is a perfect intro to the retail world! Easy and interesting to read with TONS of useful resources throughout! Would recommend!
| Best Sellers Rank | #1,361,390 in Books ( See Top 100 in Books ) #318 in Retailing Industry (Books) #3,824 in Small Business (Books) |
| Customer Reviews | 4.4 out of 5 stars 89 Reviews |
K**R
An Incredibly Helpful Book
I saw Rick Segel speak at an industry trade show this Summer and really enjoyed his seminar. He mentioned the book and being on the cusp of venturing into retail it seemed like a great idea to buy and read it. I am happy to say that it has been VERY VERY VERY helpful - i think the DUMMIES in the title really means that you are a DUMMY if you do not buy this book. Heartily recommended to all budding entrepenuers!
T**E
Great buy!
This is a perfect intro to the retail world! Easy and interesting to read with TONS of useful resources throughout! Would recommend!
D**C
book useful but supplier was horrible
This book was full of useful information. Well written and easily understood. It has alot of helpful hints and ideas. It comes with instructions to use the CD in the back of the book for ideas and forms. My book came with a BROKEN CD. I have contact the seller via email times two and I have no response. So now I have a book full of ideas and a BROKEN CD where I can not use the ideas!!! Highly disappointed.
G**D
This book saved me from buying a sinking ship! Thanks!
Because of this book and it's great information I decided against buying a business that had a bad reputation with it. I am so glad that there is so much information out there if you look for it. Your books are hilarious but true and I'm happy I made the purchase and did my research before I made a huge mistake. Thank you.
A**R
Great book
This is a great book for all entrepreneurs, start ups and veterans. I recommend it. All entrepreneurs should read it all the way through.
D**E
Very informative! Full of NECESSARY Info!
Great, easy, informative read. Absolute must for anyone new to retail! Proven techniques, history and credibility. Highly recommend this book.
C**J
Easy to understand
Would have been nice if the CD was with the purchase.
D**H
Great for the beginning retailer!
Just getting into merchandising around my book series, and this book serves as an awesome guide!!
V**V
Thanks
Thank you so much for this book, this book taught a lot of things from Sales to Management, great thanks Rick
S**N
Easy to read and keep engaged
Enjoying reading this. Easy for me to keep interacting as retail has never been a direction id thought of before.... but now....
D**R
Best Business Book For Any Entrepreneur.
An amazing resource for any entrepreneur. I have received this book just a couple days ago and already know this is a valuable addition to my business bookshelf. In regard to seller, product shipped quickly and book is in mint condition. Would recommend this seller and will likely be back!
S**N
It was clear and gave me a starting point did ...
It was clear and gave me a starting point did not entirely answer the question I had but suspect as it was merchandising question I needed a more specialist text
D**R
Five Stars
As described great service *****
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