Zero Toothpaste - 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Remineralizing, Enamel Repair and Natural Whitening, Suitable for Sensitive Teeth, Adults & Kids Oral Care, Mint, 4oz

Okay so I'm someone who spends way more on skincare than I probably should admit, so when I saw the price on this toothpaste I was like... really? But honestly, if I'm dropping $80 on a face serum, why not invest in my teeth too?As someone who's tried literally every "premium" toothpaste on the market (and has the dental bills to prove my oral health obsession), I was honestly skeptical about Zero. Another expensive toothpaste making big claims? Been there, done that.But wow, was I wrong.First off, the no-fluoride thing initially made me nervous – I mean, we've been told fluoride is essential our entire lives, right? But after doing my research on nano-hydroxyapatite (yes, I went down that rabbit hole), I was intrigued enough to give it a shot. The science actually makes sense, and at 10% concentration, it's not just marketing fluff.What sold me immediately was the taste – or rather, the lack of that horrible aftertaste. I can actually drink my morning coffee without it tasting like I'm drinking it through a sock. Game changer for someone who lives on espresso.The sensitivity reduction has been incredible. I used to wince drinking cold brew, and now I barely notice. My teeth also feel noticeably smoother and look brighter – not in an artificial way, but like they're actually healthier.The packaging is gorgeous (yes, I care about aesthetics in my bathroom), and knowing it's fully recyclable makes me feel better about the price point.Bottom line: if you're someone who values quality, science-backed products and can afford to invest in your health, this is worth every penny. My dental hygienist even commented on how clean my teeth looked at my last appointment.Finally, a toothpaste that lives up to the hype.

I'm just finishing my first bottle, and it's safe to say I love this toothpaste. My dentist started me on Clinpro for cavity prevention and after a year I never felt like it did anything for me. This toothpaste completely stopped all of my sensitivity, and my teeth genuinely feel cleaner. I find the price to be spot-on for the product provided, Clinpro prescribed by my dentist is $28 anyway so for an extra dollar I buy this instead, plus it tastes way better!

Fixed sensitivity I've had for years and tried sensodyne and fluoride mouthwash to fix to no avail. Tastes great and seems to have put a halt to cavities. A bit more expensive than normal toothpaste but 10/10 worth the investment to save the dentist bills.

I didn't notice whitening BUT my teeth fell so much cleaner with this formula. I went back to my old toothpaste and there is a big difference between the two.

THIS IS THE BEAT TOOTHPASTE I’VE EVER USED! I learned about nhap through The Bentist many months ago and did my fair share of research. I hesitated to buy a $30+ toothpaste so I purchased a low quality $10 nhap toothpaste. This toothpaste left my teeth gritty and more dirty that before brushing. Finally I chunked it and bought Zero. Zero is the best toothpaste I’ve ever used by far. It has a sweet mint flavor that is very mild but is still very noticeable, I haven’t really experienced any whitening effects because with my new paste I decided to start using Whitening strips. I can’t speak on whitening ability but I do know the nhap will smooth the surface of the teeth inhibiting surface stains and plaque buildup from forming as easily. This toothpaste is SLS free which does cause my cheeks and gums irritation. Being SLS free means this toothpaste does not foam or minimally foams. This toothpaste is a top tier product at the price of $30-$35 but I highly recommend it to anyone looking to avoid fluoride and many other toxins. This toothpaste has helped with my sensitivity as well. Overall this is a yes from me.

After using about a week, I have noticed no teeth sensitivity which I have with many other brands. Flavour is mild, sweet, slightly minty, leaving you feeling clean and refreshed without feeling like you just ate a bunch of altoids. My teeth feel clean. Pricey but it is the most accessible option I found for. 10% nanohydroxyapetite tooth paste. Most others on the market do not have 10% or do not use nano.

Pros:-Xylitol kills bad bacteria...-no lingering after taste-nHa 10% works well at filling Tooth gaps-pretty color-Nice texture-whitens teeth well-fluoride and SLS free etcCons:-No probiotic to replenish good bacteria once xylitol kills good bacteria-xylitol acts like a anti-biotic for your mouth killing good and all bacteria indiscriminately-Too sweet (not sure why they added stevia is if uses xylitol for sweetness)-pricey ($35)-increased my tooth sensitivity quite a bit.Overall:Works well for what it is. Price is borderline too expensive and may keep others from trying it, but it does work better than other brands I've tried which hide their Hydroxyapatite content and molecular size info.

I saw this on the Dr. Bentist (?) IG page and he explained the difference between this product and the other ones that have the Hydroxyapatite. This one has a higher percentage. I actually do feel the different between Boka brand and this one. Start out with only once a day, because it does make your teeth feel a little… odd? Not sensitive, just different.