D&AD: The Copy Book (Bibliotheca Universalis)
Product ID: 64078822
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person. About the series Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
| Dimensions | 19.5 x 14 x 3.5 cm |
| Isbn 10 | 3836568527 |
| Isbn 13 | 978-3836568524 |
| Item Weight | 1.27 kg |
| Language | English |
| Print Length | 544 pages |
| Publication Date | 16 Mar. 2018 |
| Publisher | TASCHEN |
User
Copy from the time before AI.
Even if you don’t really know much about about copywriting, this is a great book to dip in and out of. For the older generation, there will be a host of adverts that you will remember, for the younger generations it’s a valuable source of inspiration… and for those who have a passing interest, it’s a great coffee table book.
User
Full of detail
This is a great book. Absolutely full of detailed examples and interviews. Great as a reference tool and some fascinating interviews from some of the best at their craft.
User
Feast your eyes on the visuals, your brain on the words, and your other bits on the other bits.
Galvanising and more of a how-to book than overt how-to books. The advice feels ever-so-samey after a while but this is the tiniest of quibbles. Most of it is gold and a joy to read. Massively recommended for budding and established copywriters but, seriously, I would recommend this to *anyone* who writes *anything*. It'll improve your texting, emailing, feature writing or PhD thesis. Would also look good decorating any room.
User
A classic for any budding creative copywriter
It gives you a mountain of ideas on how to approach any blank page problem you have. Well worth it.
User
Taschen strikes again with this surprisingly interesting tome
My name is Davey Winder and I'm a Taschen addict.Even allowing for that, though, this really is a super-interesting book on what you might ordinarily perceive as something of a dull subject.
User
Witty, insightful, just awesome
A glimpse into the minds of some of the best of the best, going back decades in advertising and copywriting and showing recent brilliant examples of campaigns that just worked. Really inspiring.
User
For every budding creative copywriter - a must have.
For providing inspiration and sparking creative headlines, there are very few reference books that cut the mustard - but this one stands out. A great tool in our writing ability arsenal.
User
Brilliant
Unmissable reading for anyone in advertising writing 👍
User
This is an amazing book
I have been using the office book for a long time and wanted to get one for myself. Great that I was able to find it. For all the copywriters who are starting and who want to brainstorm (not with AI), it is definitely recommended.
User
Llegó súper bien
Llegó rápido y en buenas condiciones ✨
User
Brilliant
Excellent book. Includes most of my favourite campaigns.
User
Enorme fuente de inspiración
Si te dedicas a la Publicidad, tienes que tener este libro.Es un resumen de algunos de los mejores copywriters, principalmente de Reino Unido. Presenta una pequeña biografía de cada profesional y luego éste ofrece sus consejos al lector. Después pueden verse algunos de sus principales trabajos.
User
Ottimo!
Regalato ad un designer, è stato super apprezzato! L'articolo è arrivato in pochissimo, curato e avvolto nella pellicola protettiva. Se non sapete cosa scegliere, i libri di Taschen sono una garanzia!
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