Colgate Optic White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe Mint Paste, 4.2 oz

In all honesty, I purchased this by accident. But as the late great Bob Ross said “let’s make it a happy accident”. I am impressed with how quickly it began working. My teeth didn’t feel sensitive, my dentist complimented my appearance. And I noticed a difference in a week. I’m a coffee drinking smoker, and my vices trend to affect my smile. But this toothpaste really combats my habits. My husband enjoys it too! Definitely a subscribe and save item.

This toothpaste definitely changed the color of my teeth. I used to be a smoker and this definitely helped ! Its sensitive on my teeth and tastes minty. The texture is like a normal toothpaste. I do thinknits a little expensive, but it does the job.

I was happy with the performance of this toothpaste.

I should note that the toothpaste is a different color than usual, but other than that, I'm satisfied.

I love the flavor and how my teeth actually feel clean

This toothpaste really brightens your smile. The purple formula helps neutralize yellow tones, and it noticeably lifts surface stains after just a few uses. It leaves your teeth feeling polished and your breath fresh without being harsh. A simple, effective boost for everyday whitening.

Not a huge fan! It is purple but it really is not doing anything to whiten my teeth. I will continue to use it to see what happens but sadly I am not impressed. Plus side It does not taste bad and my teeth do feel clean.

It's effective as long as you use it continually for months to see the results.