– ICY Bear Diamond Stain Removal Toothpaste for Daily Use, Restore Natural Whitening of Your Teeth, 1450ppm Fluoride Toothpaste, Enamel-Friendly, Pump, Mint, 100ml

Recommended by my dentist. It does what other toothpastes say they’ll do but don’t - it really whitens your teeth AND leaves your mouth feeling icy fresh. I’ve also got the tooth powder and that’s good too.

Great quality.

It was super

Iv been using this now for 2 months and haven’t seen any difference in colour. I’m not a coffee drinker or smoker so my teeth are not stained. Iv seen and had comments made when using well known brands at a fraction of the price so it’s very disappointing when you pay so much and not made a difference. However it’s a nice toothpaste. Taste ok and doesn’t stick to your teeth.

Why did you choose this product over others?: It was well advertised but does not do the job just the same as all other toothpaste very disappointed

Would definitely use again

I've been using this whitening toothpaste for around 2 weeks now and I have noticed a slight whitening of my teeth, although I will stress it's very slight. I guess the difference with this product over cheaper ones is that it claims to contain diamond dust which helps with abrasion, but also helps to raise the price, which in my eyes is a little steep for a tube of toothpaste. The texture is more of a thin gel than an actual paste and if like me you tend to wet your brush under the tap after applying your toothpaste - be careful, as you can easily wash most of it away! It does have a pleasant minty taste, however it's not the strongest flavour.

Honestly, I didn’t expect to see the results as quickly as I did but I was shocked! Everyone asks me if I’ve been to have professional teeth whitening! The bottle looks so cute as well! Recommend 100% x