The Ferrari Book: Passion for Design

Description

On over 400 pages, editor Michael Köckritz, author Jürgen Lewandowski and photographer Michel Zumbrunn get up close and personal with the Ferrari phenomenon: its beauty and sex appeal, its class and power Readers will learn about not only the most popular models, but also the most important designers who have shaped Ferrari Includes many exciting stories and anecdotes surrounding the legendary brand and its automotive icons The attractive design by Charles Blunier & Co. and a clean, uncluttered layout ensure the proper presentation worthy of the vehicles from Maranello Text in English, German, French and Italian Success is not founded on miracles, but is almost always the product of a clear concept ― the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received? First, even today ― 70 years after the company was founded ― the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being difficult himself and those around him gave the brand, under the emblem of the Prancing Horse, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company’s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book – Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format. Text in English, German, French and Italian. Review: A heavyweight coffee table book - Everybody loves this book, especially the person I bought it for as a Christmas present, who is very difficult to buy for. Lots of lovely photos and detailed texts. Bought at a good price here on desertcart and with efficient delivery through desertcart Prime. Review: Absolutely massive book, very high quality binding and paper ... - Absolutely massive book, very high quality binding and paper and spectacular photos of everything from 1947-2017 including rarities, one-offs and more mass-produced Ferraris. There is one incorrectly labelled car in the book which is about 5 less than most books I own! It's a bargain even at £60, must buy for any serious car aficionado.