Forming

Excellent product, don’t need much, apply to dry hair, highly recommend.

This is the only product I use for my hair, it gives a good hold but is not sticky or wet. Personally, I use it on wet but towel dried hair to give a subtle and even coverage.The smell is nice and not overpowering, I don't think it is noticeable to you or anyone unless you get really close, like cm's away.

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"...But...Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product.American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer.The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

Great hair control

This is easily the best hair control product I have tried, and I've tried a lot! It smells nice, leaves enough of a shine without looking greasy.I've got thick, medium length hair and it holds it really well and lasts all day. My hair doesn't feel greasy or sticky and it washes out well. Different effects and levels of shine can be created depending on the dampness of the hair when applied.

Immaculate product. Great value.

Not for me to greasy.

I had used TIGI bed hair for about 2 years and got bored of using the same matte wax product so decided to try something different, and opted for this.I apply a finger scoops worth to towel dried hair and work it all through my hair then finish by blow drying my hair into the shape I want. The product gives a healthy natural shine to your hair ( not greasy which I was worried about) and has perfect hold which allows me to style my hair and for it to hold nicely through the day or to be messed up and restyled (which I often do). The product also has a likeable sweet smell to it.I would highly recommend this product.