L’Oréal Excel Hicolor HiLights Magenta

Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷

I love this one of the best dyes ever

Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.

This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.

Works great, i have dark brown hair which ive used box dye for years and this still lifts using 30vol, i did need to buy 3 as i have long hair, best dye to go red without using bleach, highly recommend, i normally put a crazy color on after if i want a brighter red or to keep the colour vibrant after washing, on its own it doesn’t bleed red either

Good product, does not completely cover black hair but it does a decent job. Kind to hair, no breakage and does not bleed like other dyes.

Worked perfectly - Always wanted red high-lights but never wanted to bleach my hair as its quite thin. Paired this with some 20% volume cream (No bleach powder) let it soak for 30 minutes and these are the results 👌

I like this it lifts well but what i will say is it doesnt last long, it actually fades quicker than a semi permanant red dye and bleeds badly, even on cold was it lasts abit longer but definitely not as long as youd expect for a permanant dye, its quite expensive too considering it doesnt last. shame really cause it is good otherwise

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times.I used 20 developer!

Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.

Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love.+my natural hair color

i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?

This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed