IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine, Enhance Burgundy & Wine Tones, Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz

This did a better job covering my gray than any other semi-permanent hair color, mask or gloss. My next best favorite is DP Hue, but IGK mask in Brown Bella matches my natural hair color and is very natural looking. With DP Hue, dark brown is too blue and medium brown is too golden. I add a dash of baking soda to the mask, then apply to dry hair, and put on a foil lined heat trapping cap to make the color penetrate my gray hair better. Then I shampoo, rinse with water and a touch of vinegar, then condition. It still takes more than one application to make my white roots dark brown, but it eventually does completely cover my nearly 100% gray areas. I like that I can just apply to certain spots, and that it doesn't have peroxide or ammonia. My hair is super-soft and bouncy after I use it. Edit to add: The IGK just didn't last long enough. I like the color brown, but wish it was a bit warmer. DP Hue's medium is too warm and their dark brown is too blue. Larely I mix DP Hue medium brown and IGK Brown Bella in my palm and apply with my gloved fingers to my dry roots. Thenn I put on a iinsulated shower cap for 30 minutes. Then I shampoo with Plantur Browns shampoo. I no longer add bakiing soda. I do that every 10 days or every 3rd to 4th shampoo and it works well for me. My hair is very healthy. Some gray is visible, but I am 100% gray in some areas and I am a senior, so I don't mind some gray, I just can't deal with my naturally white hair.

Does exactly what it promises. Deposited the right amount of color, without making a mess (due to ease of application + color did not stain shower). Left my hair super soft and glossy. Did not cover grays for me, as I saw some reviews where that was mentioned. Has a nice smell unlike the unbearable smell from salon toner/gloss; it saved me time and money and actually left my hair in way better condition compared to when I go get a gloss from the salon. This color mask is super hydrating!

Massively disappointed in this product! I’m transitioning from platinum to a rich brown (which is the color indicated for the Bella Brown) and that it is not. I started with a copper and neon pink base and after applying this product I noticed the wash out was VERY green. Like swamp+mud green. Hoped it was just the wash out but after blow drying my hair I noticed, nope it definitely has green hues in it. I should have taken an initial photo. The one posted is after a neon pink color deposit. It toned the green down but it’s still there. I’ve used Wella Charm in about the same brunette color and didn’t have this issue but kinda liked the idea of the apply and wash process. I applied the Bella Brown to my roots with a dye brush and saturated my entire head and allowed it to process for 20 minutes. Even my hair color that was natural brown (not bleached blonde) has a greenish hue to it now and not one strand of my hair, previously blonde or natural brunette is this rich brown at all. 10/10 would not recommend

Very satisfied, would use again. I had a recent balayage highlight from the salon - same stylist for years, but this time it was just too drastic of a contrast for me. Felt like I had zebra stripes. Of course I should have just said so while there, but I thought it might grow on me. After a week, I was still hating how it looked and how it felt. My hair felt like straw. So I ordered this is dark ash blond. I applied it to dry hair and left it on for about 15-20 mins. It’s not a drastic change, but just subtly toned down the too bright highlights to a softer blend. Also, my hair feels SO much softer which was an added bonus. Very happy with purchase.

I purchased this to refresh my brown hair and add some shine between salon visits, and I’ve used it a few times now following the instructions. The mask applies easily and has a thick, conditioning texture that spreads evenly through the hair. After rinsing, my hair felt noticeably softer and looked shinier, with a subtle boost to my brown tones rather than a dramatic color change. It worked especially well at evening out slightly faded areas. One thing to keep in mind is that the color payoff is fairly sheer, so this is better for enhancing or maintaining color rather than covering grays or making a big tonal shift. Overall, this is a good option if you want a low-commitment way to refresh brown hair and improve shine. Those looking for bold color results or full gray coverage may need a more permanent solution.

Quick ship great price. Love this color depositing conditioner. You can control how light or dark you want it and leaves your hair feeling amazing. Normally get it direct through IGK, it’s legit

I like the cool brown color and the smell is manageable. I tried one other once and was ill from the odor so decided to try this. I do not have gray but lower half is brassy from length/sun exposure etc. I this for 30 min on nearly dry hair & lasted one wash only.

If you dye your hair burgundy this is a life saver! I use this for in between permanently dying my hair, keeps the red/burgundy really vibrant. I’ve used it twice so far. Easy and quick to do too! Wear gloves though! It’ll stain your hands.

Very good quality, rich and very beautiful colors, smells nice and I recommend it for every person who has highlights or light color hair

I love this. Replace your conditioner once a week and end up with beautiful honey blonde hair. My hair is highlighted and the highlights take very well.

Colour is soooo nice. But used more than half the bottle for my shoulder length hair and colour lasted 3 washes. Not a good value in my opinion.

I have faded black hair and just wanted to bring some more vibrant black back into the mid-ends. I had to use the whole bottle for my thick hair and in the end it didn’t do anything for my hair at all. Price point is way too high for something that was single use and didn’t even work. Other brand colour depositing masks have given me more results. One star because it smells good

My hair has bleached highlights left it on for 20min didn’t leave that much pigment