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🧲 Turn your walls into magnetic masterpieces—because your space deserves to stick out!
Rust-Oleum 247596 Magnetic Primer is a 30 oz oil-based primer infused with real metal particles that creates a magnetic surface on wood, metal, drywall, masonry, and plaster. It dries to a flat charcoal finish in 30 minutes and covers up to 16 sq ft per quart with 3 coats. Ideal for creating functional magnet boards, it supports rare earth magnets and can be top-coated with latex or chalkboard paint for a personalized look.










| ASIN | B003ZW7XL4 |
| Age Range Description | Adult |
| Best Sellers Rank | #168,101 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #118 in Primer Paint |
| Brand Name | Rust-Oleum |
| Color | Black |
| Color Code | Black |
| Container Type | Can |
| Coverage | 16 sq ft |
| Customer Reviews | 3.7 3.7 out of 5 stars (676) |
| Dry Time In Hours | 0.5 |
| Finish Type | Matte |
| Full Cure Time | 3 Days |
| Global Trade Identification Number | 00020066193652 |
| Included Components | 1 |
| Indoor Outdoor Usage | Indoor |
| Is Waterproof | False |
| Item Form | Liquid |
| Item Type Name | Magnetic Primer |
| Item Volume | 1 Quarts |
| Item Weight | 2.06 Kilograms |
| Manufacturer | Rust-Oleum |
| Model Name | Specialty Magnetic Primer |
| Model Number | 247596 |
| Paint Type | Enamel |
| Part Number | 247596 |
| Size | 1 Quarts (Pack of 1) |
| Special Features | Magnetic |
| Specific Uses For Product | Interior |
| Surface Recommendation | Masonry,Metal,Wood |
| UPC | 020066193652 |
| Unit Count | 1 Count |
| Warranty Description | Warranty |
| Water Resistance Level | Not Water Resistant |
C**S
Actually folliw the instructions
I tried this product despite what I felt mostly negative reviews. The positive reviews basically have all had the same response. FOLLOW THE INSTRUCTIONS. 1. On the can it states 3 thin c,,oats are better than 2 thick coats. It also states to mix for at least 10 minutes. It should be a dark gray as oppoee to the black. That tells me it is similar to an epoxy base but the "metal" must be warmed up. Lastly it states 1 can can cover 16 sq ft for three coats. a.) Now a quart of paint should cover 100 sq ft. This covers about 48 sq ft if you lay the paint on as the manufacturer states. So if you are painting 100-120 sq ft in a single can you need to put on at least three cans before it is effective. I placed 5 coats on thus far and a coverage area of 260 sq ft. Based on the logic 1 can covers 3 coats of 16 sq ft or 48 sq ft total it should take me 16.25 cans. I have current put on about 11.5 with two coats to go. Wait at least 12-18 hours before trying the magnets. Currently the magnets hold great. I am putting on two more coats based on what the manufacture states. It is not easy and not cheap. If you don't have the patience don't mess with it. #1 It takes about a hour to cover 100sq ft with a 6 inch foam roller. #2 I stirred the paint with a paint whisk and drill for those ten minutes and poured small amounts at a time into the tray. Each time I went back for more paint I stirred for 5 minutes. #3 IF it does not work you probably are not mixing it enough or don't have enough paint on. FOLLOW THE INSTRUCTIONS. Oh yeah if you are hanging up magnets on walls that are not straight it won't work. My walls are plaster and when placing letter magnets on I see curves on the plaster. MAGNETD won't stick to this but that is not then products fault, it needs to be able to have surface contact to hold. #4 It is paint. I have read the reviews it smells, it is hard to wash off. REALLY??? It is paint. If it had no smell or does not stick to your skin I would think something is wrong. Open windows and grab GOJO orange with wet hands and work the paint out. A shower afterwards will get the rest out.
K**R
Clumpy, trash
This arrived very clumpy and it seemed like all the magnetic particles were completely separated from the paint. I tried to mix this with a drill paint mixer and it never smoothed out. I then googled “rustoleum magnetic paint lumpy” and a blog by a designer came up saying that this paint doesn’t even work and will not hold a piece of paper with any type of magnet, so I threw the whole thing in the trash.
S**Y
This is a great product if you know what you are doing
For those of you that jump into this project without doing your homework...you will be dissapointed. I read many reviews before starting my magnetic chalboard project therefore my magnetic board turned out awesome. 1. You must be patient and organized. This paint splatters so be sure to tape off your walls and use a drop cloth. 2. You need to have the can shaken professionally at a paint store. In between coats I would also close the can and store it upside down. 3. If you do not want paint on your hands then you should always wear gloves when you paint. This does not wash off easlily so I just wore a thin pair of disposable gloves. I went through about 2 packs on this project. I also kept a few dry towels and a few damp towels handy to make sure that my handle on my roller stayed clean and to wipe up any splatter as it occured. 4. Painting in general stinks. I have seen reviews that bash this product because it smells bad. Make sure you ventilate your room. It was cool outside so I opened my windows and brought in a fan. The smell of fresh paint will always linger for a few days. The smell from this went away within a week. 5. When you apply this paint make sure that you go slow to avoid large amounts of splatter. If you have ever used Ralph Lauren Suede paint and have used the V-technique ( I made that term up because you push your roller up and down in a v-pattern) I would reccomend doing so. I put 8 coats of this magnetic primer on my walls and it works wonderfully. 6. Most custom paint jobs require more time and attention to detail. This is the case for this product. As always make sure you keep clean work area. 7. I would reccomed this product to anyone who has some experience with paint and is willing to follow some directions.I would not reccomend this as a first time painting project. I have also found that most general contractors are great at applying a single layer of paint on the wall but are generally not skilled with custom painting techniques that require mixing paints/colors and or textures. IF you are going to hire someone to do these types of jobs then you should ask to look at their portfolio first.
A**2
The container must have been in storage for months as when it made it to me it was almost solid and it required a lot of effort to get it to any fluid condition to be able to apply it
A**R
Very good product for creating a magnetic wall. But I wish it could be a little cheaper
A**R
We had to do three coats before the magneteism took effect, and many of the magnets still slide off. Not worth 53$.
V**N
Black paint with medium magnetic. Effect.gud product
Trustpilot
2 months ago
3 weeks ago