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This book is the legacy of emil ruder, one of the originator of Swiss style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognised as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge. โช br/> beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced. โช br/> unabbreviated edition of the 1967 original edition masterpiece that is still one of the most important manuals in the field capturing ruderโs ideas, methods and approaches carefully selected examples . Review: A Must-Have for the Typography Lover - The father of modern typography, Emil Ruder is a type designer's hero even if they don't like Swiss Style. This is a phenomenal collectable as much as it is a reference manual. It is a piece of design history documented by the designer himself. Often difficult to find, this book is worth it if you appreciate type and layout design. Review: Content quality - Great book with amazing references and insights!
| Best Sellers Rank | #688,374 in Books ( See Top 100 in Books ) #3,530 in Design & Fashion (Books) |
| Customer Reviews | 4.8 out of 5 stars 71 Reviews |
L**E
A Must-Have for the Typography Lover
The father of modern typography, Emil Ruder is a type designer's hero even if they don't like Swiss Style. This is a phenomenal collectable as much as it is a reference manual. It is a piece of design history documented by the designer himself. Often difficult to find, this book is worth it if you appreciate type and layout design.
P**Z
Content quality
Great book with amazing references and insights!
M**E
parfait !
tout est parfait !
T**K
La bibbia.
Mastodontico. Una pietra miliare per chi studia grafica e tipografia. Ben curato con tre lingue. Francese inglese e tedesco. Ottimo
S**O
Excellent
Excellent!
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