E–Mail Marketing For Dummies

good clear content

I bought this book as our company was moving into the digital world of marketing. Considering my knowledge of the digital world (compared to others that had none) I was selected to create an effective e-mail marketing plan and take it into action. Unfortunately due to the low budget I did not recieve any training or schooling on this matter and decided to buy this self-help book to take action. I found this book easy to ready, follow and effective that gave me good end results; especially with a check list that I could follow up with. I would certainly recommend this book to all who need to move into the digital marketing world with a low budget yet effective results.

I'm pleased I chose this one above all that was available. Written so that it was easily followed and understood.

It is for extreme kind of dummies since it does not contain much useful information sorry

despatched on time and in good codition a book that is written assuming yuo are going to use the likes of mial chimp

Out of date information

Very good book

I normally like the dummies series. I can't though go with this one. Most of the book seems concerned with spam. (I know no-one likes spam.)The result is that I know more than I need to about spam and not very much more about email marketing.

I sure am glad I bought this book. It's aterrific read and has helped my business and e-mail strategy. Great!

Very full and thorough guide about Email Marketing. I admit that I didn't finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for "Dummies" at all - many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.

Good general education especially to a newbie to marketing!

I was looking for a How To guide on creating/formatting, etc. emails in Constant Contact. This guide is promoting the idea of email marketing and strategies. I'm already using email marketing. I did not need to be sold on the idea. I need tips, tricks, tutorial on how to actual create, edit, etc. in Constant Contact.

Great book. It's got the basics in there that you can build off of and it's organized really well.