SUNSET BLVD Daily Blonde Shampoo

Worked to reduce the brassy red tones in one use. Amazing product. I am going from red brown to platinum blonde and am about halfway through the incremental process. I went out on a limb for this and feel it was very much worth the expense. Scent is not overpowering but be sure to use a good conditioner as it's drying to hair.

Love this product and have been using it for years! I have very curly white hair (well, at 82 what other color would it be?), and this product is perfect for highlighting and toning down whatever yellowing I might "think" I see, and using the conditioner made for this particular shampoo, my hair remains bright, soft, and curly. Every now and then, I'll try something different, but I end up right back to R&Co's Sunset Blvd. This shampoo has never failed me, yet!

I have tried many blonde shampoos, and this color is fantastic. The purple is more of a lavender, so if you are a person that washes your hair more frequently if not every day, you could use this without having to worry about any weird pigmentations from overuse.

I love this product. It will not “tone” blonde like some other heavy purple shampoos. But it’s nice for daily use and smells great and is moisturizing!

While this purple shampoo hasn’t blown me away, I really do like it and think it does a good job at brightening blonde hair. I have highlights and wanted to keep them fresh and bright. This shampoo does the job and helps remove brassiness. I like that it can be used frequently but I think it can be slightly drying to the hair if done so. I try to use it every now and then. Overall I like it.

I've been using this shampoo, as well as the Sunset Blvd Conditioner, ever since I went platinum last October. I love it! Keeps my hair bright, with no brass, and I have no issues with dryness. I have super fine, super curly hair, so washing and conditioning every day is a must for me. The purple tone is creamy and gentle enough for daily use.

So,.. this is nice packaging. It has a nice lather.It’s not anywhere near as amazing as it is promoted to be. It doesn’t tone really well. The purple is really not there. It washes ok. But it’s not truly a premium blonde maintenance product - the hair is not overly soft, shiny or smooth. Over all I am not impressed.

Just like everyone else said, this stuff is amazing. My hair was starting to turn pretty brassy a month after getting it highlighted for the 5th time in 10 months. In order to completely get rid of the brass I used the Pravana purple shampoo and conditioner two weekends in a row to get quick results and have been using this in between and after. It cleans my hair really well and the conditioner actually makes my hair super soft although I know other people weren't having that result. My hair has zero brass now, I don't think I'll even need the rest of the Pravana products. I'm even wondering if this stuff would have worked just as well if I hadn't used the Pravana at all. I can't wait to take this and show it to the girl who does my hair.FYI here's the link for the Pravana that I bought: PRAVANA THE PERFECT BLONDE Purple Toning Shampoo and Conditioner DUO (10.1Oz each )