Violet Purple Toning Shampoo

I haven’t had my hair done since beginning of February and won’t need to until my roots grow out more which will probably be around June! This product instantly with one wash takes my hair back to salon bright blonde! Love this stuff!!

best value for your money. this is my all time favorite purple shampoo it has the most effectiveness on toning my hair. bottle has no leakage. it is so easy to use and i recommend you leave it on longer that what is recommended.

This is the same one shampoo from the launch website, just faster delivery. It’s the purple so it keeps my blonde highlights nice and shiny. Good value for the money smells amazing. It is moisturizing. It did not leak during shipping. It works well and leaves my hair, clean, soft and smelling fresh.

It’s very purple, but the shampoo is amazing!

I think my photo speaks for itself. I can't believe what a difference this shampoo made! My hair is bleached and is quite porous. My ends soaked this shampoo up way more than the hair on the top of my head. There are some things I hate about this shampoo: (1) It's VERY drying. My hair was in severe knots after I washed it. Even with a very good conditioner afterwards. (2) It's a very thin liquid and doesn't lather. (3) In certain lights, you can see a purple hue in my hair. No thanks. But if you have very brassy hair, this will be your secret weapon. But make sure you do not leave it on! Rinse right away. I don't know if I will continue using it because of the drying effect.