Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits)

An easy and quick read that focuses on the use of color in relation to consumers. The text explains that the color blue establishes trust among consumers and that the color red can create high emotion. It's worth understanding the how's and why's of brands we trust and the colors associated with them, categorized by industry and marketing segment.

Book was in black and white. Also not based off of studies, very vague. Pink=girls. Blue=boys. Limited understanding of the material.

The book arrived promptly. that's the one positive I have. for a book on color, it was extremely disappointing to have it not printed in color but in black and white. Also, while I was not expecting a major scientific paper of sorts, but a lot of this information seemed like it could be found through basic level research on the Internet. Fault is on me for not looking more in depth at customer reviews.

Covers the content I wanted it to, but VERY disappointed that a book on color psychology....is in GRAY SCALE. 😂😂 I would have given this little book at least 4 stars if it had been in color, 5 if it had been edited a tad better and had better quality paper (I would have paid twice as much if it had those three things - color images, better quality paper, better editing.) Overall it suffices, but could be so much more perfect with some adjustments.

I expected that this book would have in depth information about colors however it was very minimal and obvious information. I wouldn’t call this a color psychology book.

Completely a rip off and useless in terms of the real psychology and f color.

Got the book today, everything was in good condition and was delivered on schedule. One of my big disappointments with the book was probably the fact that the whole thing was in greyscale, which is kind of a big no for a book on color. The descriptions of the colors and their meaning were very simple and easy to follow but maybe too much so. I wasn't expecting anything too in-depth on the subject when I bought it, mainly the basics, but I think the book good could be better if it went into a little more depth on the meaning of colors.

This author put together a book on color psychology and printed it in black and white The average person has more knowledge on color psychology than this book

I bought this as a way to get a bit more thought about marketing products and the potential impact certain clothing colours I wear may have on customers. It was a very brief summary of the colours. Whilst there were a couple of bits of information, it felt like it had been padded out with images to may it look more informative than it was. I liked the reference list at the end. Though the writing and images are all in black and white... why have black and white images when trying to give examples of colours?! The irony. A couple of useful bits that were thought provoking, but overall lacked serious depth. Took about 10 minutes to get through the whole book.

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For a book about colour it should never be printed in black and white.Very poor quality, I wish I would have looked at the reviews before I wasted my money.

This book on colour, has 2/3 large pictures on every page to depict colour but they are in black and white. Some pages are blank with nothing on while the author has probably spent about 2 hours writing and producing the whole book. There are repeated words, spelling errors the whole thing is a sham with no evidence to back up any of the very very limited information within the book. DO NOT BUY it’s a scam. Only 49 pages as well including blank pages and each page has about 2 paragraphs on it in large font meaning each page has about 3/4 sentences. Basically a children’s book only children’s books aren’t produced in black and white. I genuinely can’t believe how bad that book was🙃🙃

I used this book to help with ini coursework. A very simplistic overview of colour theory and the connotations of different colours in marketing. Whole book can be read within an hour, just what i needed!