wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.

This foundation is so good! Builds me, affordable and blends beautifully. I've already finished a full bottle! Amazing for the price and love that it has an easy application handle.

Amazing foundation. I have dry textured skin and it has amazing coverage while not clinging to any dry patches, but I just couldn’t find my perfect shade. I’m a warm leaning neutral with olive overtone, so it’s hard to find a perfect match with most foundations.

So many compliments on this foundation. I was skeptical, mainly because of the reasonable price. The shade is perfect. It goes on smooth, not cakes at all. I'm older so finding something that doesn't make my wrinkles look worse it's difficult. This Foundation is very very much worth it.

I absolutely love this liquid foundation! At first, I accidentally bought the wrong color, but when I got the second shade, it was perfect for my complexion. It blends beautifully, feels lightweight, and gives such a smooth, flawless finish. I’ve received so many compliments, and it lasts all day without feeling heavy or cakey. Definitely a must-have for anyone looking for a reliable, high-quality foundation!

I like this and I don't for different reasons: Why I like it...It does seem to give a leveled surface when applied right. It's a good base for putting on the rest of the makeup (for eyes,cheeks,etc.). Why I didn't like: You really have to make sure that ALL dry flaky skin is sloughed off,or you will get patches of the makeup getting caught in dry skin,which looks bad. So there's more prep time involved. It doesn't always even out enlarged pores. sometimes it will settle in those pores and make it more exaggerated. Trying to even it out with a soft brush or sponge doesn't always work. I think the trick to applying it correctly is use the smallest amount and apply very lightly,then lightly even out with sot makeup brush. light touch. Otherwise, I still us it,because when it's done correctly, it can give a nice smooth appearance, but it's a lot of work and time. Allow enough time if you're using it for an event you're going to,since you may need more time if you have to correct the application defects.

I’m a 47-year-old woman with combination skin. I don’t wear much makeup, usually only once or twice a week. I recently found this foundation at Walmart and bought it because I wanted something that matched my skin tone and covered up my redness. Redness is a major issue for me, and I recently started a popular prescription drug that helps with wrinkles and acne, which will make it worse. Before using this new prescription, I used the foundation, and a little goes a long way in covering my face. It doesn’t dry out my skin, and every time I wear it, people compliment my skin. I joke that it’s a cheap Wet and Wild foundation. My skincare routine is simple. I use a bit of an expensive moisturizer a few times a week. My skin isn’t perfect; sometimes it looks like a teenage girl’s skin. But this foundation works well for me. It might not work for everyone, especially if you have extremely dry skin. I do use a moisturizer and apply the foundation on top. Sometimes, I mix it with a little Cereve lotion, and it provides good coverage. I highly recommend this foundation for the price. I know there are better foundations out there, but if you’re a minimalist and prefer a more natural makeup look, this is a great choice. If you don’t like it, you’re not out much money. I haven’t had any issues with caking, drying out my skin, or flaking off. It doesn’t sit in my lines and wrinkles. A year later, I’m on my second bottle. I’m now 48! It does slightly sit in the skin, but if you want light coverage to hide some redness, I still recommend it. I’m using azelaic acid for my redness and Confidence in a Cream, Niacinamide, or Cereve PM lotion, along with a foam makeup pad. I don’t wear any other makeup. I tried a popular over-the-counter brand that I thought would work for me, but it broke out my skin. This never has except once I slept overnight with it on because I was so tired. I still highly recommend this foundation for those who just want simple coverage and an affordable price.

I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering. The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product. The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.

Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.

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this is really a nice foundation, it covers my age spots and leaves my face feeling comfortable, not greasy!