8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I've tried several other brands of purple shampoos since I first started dying and toning my hair platinum blonde a couple of years ago. Some have off-putting strong scents, some don't lather up that great, and some just don't do a great job counteracting the yellow tones to help toner last longer. That has never been the case with John Frieda's Violet Crush shampoo, and why it's the only purple shampoo brand I now buy. I've always had good luck with all of John Frieda's products and previously used the Sheer Blonde shampoo and conditioner when I used to color my hair with single process box color. The Violet Crush color is super concentrated so you're sure to get some good toning action from it. It lathers up nicely, has a pleasing, light scent that fades after you dry your hair, and it leaves my hair shiny and silverly. I not only use it for color maintenance after coloring, but I find it takes away a bit of the yellow when I use it after rinsing out the bleach from my hair's roots. I have never received any bottles that were damaged or leaking. Usually, they arrive in a plastic bag for added protection during shipping. It's true that purple shampoos can be a little drying, but I haven't found that to be the case with this particular product...however, I now only wash my hair twice a week since I began bleaching it. I use it with a good conditioner that helps repair the hair from damage and makes it soft.

John Frieda makes my favorite products for my high-lighted blonde hair. This purple shampoo does a great job keeping the highlights from getting brassy when used once every 6 or so shampoos. The price is a good value as well.

i dont have $80-200 to go to a salon. this worked with my at home bleach. i dont have a high level of blonde . its a mixure of low and high lights and the shampoo and conditioner took all the brassy out! i live it. it was yellowish blonde now its creamy purple ashy blonde. wish i could share photo. i wash hair once a week so this doesnt dry me out like some people said ^^ also they say purple conditioner is a scam. id rather use it than not use it. why not have extra purple pigment???? the conditioner is good and moisturizing.... wish was on sale always..... id buy forever

Before the review, for your reference regarding my hair type, I am a 58-year-old white female with baby fine dry thinning dark brown and gray/silver hair, with a kink that used to be curls but is now just fuzz. I have what I consider to be terrible hair, and I have to go to pains to fix it, whether I am wearing it straight or curly. I try not to shampoo it every day because that just makes things worse over time. My second day after shampooing hairstyle is almost always some form of pull it back: tie it up in a band, or get it into a bun, clip, stick or scrunchie. Too often, that ends up being my first day hairstyle as well! I’ve tried just about every purple shampoo out there, and I’ve used them for both my now natural gray/silver hair, and white hot blonde (by way of bleaching) hair. This includes the gold standard Clairol shimmer lights. My hair is fully virgin right now, as I grew out the last highlight job, which turned out terrible as the new girl made a mistake and had to process it twice in one day. Ravaged! It’s been two years, but my hair is completely natural at this point and is half dark brown, half gray silver. I miss my blonde highlights, though, and I plan on getting them done next week with the more experienced stylist in the shop, who knows the formula to get my hair white hot blonde in one step. That being said, I had to go on the hunt for a purple shampoo. I purchased this stuff last week, and after using it, I was so happy with it, I purchased another one this week to hold for storage. I’ve used it about three times now. I can honestly say that this is the best purple shampoo I’ve ever used. That’s not terribly surprising considering it’s John Frieda, which is one of the only brands out there that can tame my fine, frizzy hair, without making it totally limp afterwards. I use the serum, especially on days when I want to flatten my hair with an iron. I also use the curl revival mousse, and my absolute favorite product in Frieda’s frizz control line is their moisture barrier hairspray. That stuff is excellent. Just a little extra info if you have the same hair issues as I do. It has the most potent of purple pigments. And yes, it does have a blue cast to it, but that makes perfect sense to me. Most of the time you are trying to fight yellow and orange in your hair when you use one of these products. Just go to your color wheel. The complement of orange is blue, and the complement of yellow Is purple. You definitely want a mix of both to get the best results. If the product is too purple, it can add red to your hair. That’s a huge mistake in this particular battle. And if the product is too blue, it can turn your hair blue. So a “violet” mix is perfect, meaning the product will have a bluish-purple color to it. The color is also extremely potent so it’s going to do its job. My hair is baby fine and dry, so this actually acts as a toner for me and I don’t have to go that extra step when I’ve color treated it to get white hot blonde hair. That’s good news, because toners are awful to deal with. However, what really sets this one apart from all the other purple shampoos is the shampoo itself. It smells great, the consistency is great, and most importantly when you’re applying it to your hair and sudsing it up, it is creamy and you can feel the moisturizing. Every purple shampoo I’ve used besides this one has been a horrible shampoo, and the only reason I was using it was for the toning. This time I found one that is actually a fantastic shampoo! The caveat is the shipping. I’ve done my research and Amazon almost always has the better price on this product when you buy the larger bottle, which is the 16 fluid ounce size. However it never ships well. I have not had one that has completely leaked out all over the inside of the box, as in major amounts of the contents. But each time I’ve purchased it, the bottle is closed, the pump is still down in the position of being closed, but the product has leaked out of the neck of the bottle and it covers that area and leaks down the side of the bottle a bit. If I had to tell you how much I’d say between 1/2 and 3/4 teaspoon. So it’s not a lot… however, I would recommend that you do not purchase this with anything else. That’s not a problem if you have prime as you’ll get the shipping for free. If you don’t have prime, then the price point doesn’t make sense anymore because you’ll be charged shipping. But if you have prime, purchase it all by itself, and when you get to the shipping options, do not opt for it to be added into any other recent package (if you have one) so you should also pick a day where you are not receiving any other package. That should keep it in the box by itself. If it leaks out more than just a little bit, get back online and return it as a damaged product. Other than that, like I said, it’s the best purple shampoo I’ve ever used.

Great for blonde hair. Cuts the brassiness.

This is my new favorite purple shampoo. Works well with first time. I use it once a week for blonde maintenance now. If you leave it on longer, it will give a slight purple hue which I truly don’t mind. I get compliments all the time! Most economical price of all the purple shampoo. John Frieda has great products.

Works good but dries hair out. For the price point it’s okay to get brassy color out. If you keep it on too long it stays purple gray which was not the end of the world it washed out.

I have used many purple shampoos over the last 10+ years & this one has always been my favorite. It smells good, doesn’t stain your hands or shower, & it leaves your hair feeling soft. Of course it leaves your hair less brassy too!

Es un muy buen producto me mantiene con un color matizado las mechas

هذه المره الرابعه في شراء المنتج يعزز لون الصبغه و خصوصاً الشقراء يجعلها تدوم طويلاً و كأنها جديده لمدة عام كامل استخدمه في كل استحمام مقدار نقطه واحده توزع على اطراف الشعر المبلل و تترك ٥ دقائق يساعد على التسريح و يحافظ على ألوان الهايلايت و اللو لايت

Super cheiroso, adoro a linha da John frieda, o cabelo fica lindo, hidratado macio brilhoso, muito boa mesmo, sobre a entrega vem super rápido, embalado direitinho chegou perfeito aqui, obgo 🙏🏻🫶🏻

Loved this one

Muy buenos resultados en mi cabello