---
product_id: 82067967
title: "Universal Principles of Design"
brand: "william lidwellkritina holden"
price: "680 zł"
currency: PLN
in_stock: true
reviews_count: 13
url: https://www.desertcart.pl/products/82067967-universal-principles-of-design
store_origin: PL
region: Poland
---

# Universal Principles of Design

**Brand:** william lidwellkritina holden
**Price:** 680 zł
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Universal Principles of Design by william lidwellkritina holden
- **How much does it cost?** 680 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/82067967-universal-principles-of-design)

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- william lidwellkritina holden enthusiasts

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## Description

Universal Principles of Design

## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Excellent Resource for Designers
  

*by S***R on Reviewed in the United States on September 9, 2022*

This book is a great resource for designers and teachers of design (which I am). it is full of important material about design processes, concepts, and principles.  It was affordable, so I encourage anyone with an interest in design or design education to add a copy to your library or better yet get a copy for your desktop.

### ⭐⭐⭐⭐ 







  
  
    Great book with a couple of flaws
  

*by E***N on Reviewed in the United States on November 11, 2009*

This is a really good read for aspiring designers who want to consider different approaches to the creative process, whether you are designing print or reinventing the bottle opener. It gives 100 principles, with examples, and doesn't claim to be exhaustive.  For the most part, the insight is useful, but I feel compelled to point out two glaring errors and how ironic it is that such would exist in what is an otherwise very useful book.1.  The section about how to warn future civilizations of radioactive waste is utterly incorrect.  The very solutions they offer in the book would draw people towards dangerous areas, not repel them, because of natural human curiosity.  If I was hiking around and I saw the visuals suggested I would naturally want to go get a closer look.  So, that was clearly overcooked design, when the simplicity of using depictions of skulls and related pictograms would do the trick, regardless of race, culture, background or language.2.  Part of the book regards how to not deter customers from entering an establishment, such as a store or a restaurant.  One example they give is to avoid having salespeople waiting for you at the door.  In another part of the book, they use the Apple stores as an example of a successfully inviting design, which is ironic given that the first thing you see upon approaching an Apple store is salespeople waiting for you at the door.I'm not sure how these errors made it into the book but it is otherwise very good and I recommend it.

### ⭐⭐⭐⭐⭐ 







  
  
    Great reference book
  

*by S***Y on Reviewed in the United States on October 29, 2007*

I bought this book after reading Don Norman's endorsement of it on his blog. Needless to say, this book is a gem.This book gives you exactly what the title promises: 100 design principles categorized in various ways. Each page provides a description of the principle, examples showing its application in various domains as well as references for understanding more about the subject.Many of these principles you probably already know while some others you will see in a new light. This book is a reference, though so use it to jog your memory, not as a textbook on graphic design. The amount of information on each principle is not sufficient to really understand its application, especially to software. Also, these principles are the ideal and I wished more than once that there were more guidance about how to prioritize them in the face of costs or conflicts. However, if you are involved in design, you will find yourself coming back to this book for a quick opinion on what works.I would suggest that this book be used as a way to categorize design knowledge you might pick up from other, more in-depth sources.

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-03-17*