---
product_id: 8085260
title: "The Victory Lab: The Secret Science of Winning Campaigns"
brand: "sasha issenberg"
price: "184 zł"
currency: PLN
in_stock: true
reviews_count: 6
url: https://www.desertcart.pl/products/8085260-the-victory-lab-the-secret-science-of-winning-campaigns
store_origin: PL
region: Poland
---

# The Victory Lab: The Secret Science of Winning Campaigns

**Brand:** sasha issenberg
**Price:** 184 zł
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Victory Lab: The Secret Science of Winning Campaigns by sasha issenberg
- **How much does it cost?** 184 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/8085260-the-victory-lab-the-secret-science-of-winning-campaigns)

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- sasha issenberg enthusiasts

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## Description

The Victory Lab: The Secret Science of Winning Campaigns

## Images

![The Victory Lab: The Secret Science of Winning Campaigns - Image 1](https://m.media-amazon.com/images/I/81r5LceYUkL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Extremely well-written and incredibly authentic!!
*by P***K on August 17, 2013*

This book really brought a lot of things full circle for me. I dabbled in the 2008 election as a 20 year old (still the best time of my life) and it reminded me of how so much of my empirical prowess came from tutorials with the Iowa Voter File Manager. I dabbled in field organizing, and coalition organizing too even! It's experiences in my own life, yet Issenberg helps me reflect on how impactful they were with his authenticity and comprehensiveness. It's truly the handbook I wish I had been given 5 years ago to understand how unique of a moment I was in.It's also refreshing how well he traces the topic from 1920s Ivory Tower disciplinary squabbles to transit buses in Akron, merging the academic with the tactics, all the while hoisting up the dedication and curiosity of so many individuals without whom this revolution seemingly would not be the same. The 'strivers' are all so quintessentially American that you really just have to smile about how great a political journalist he is!

### ⭐⭐⭐⭐ Turning Politics Into A Science
*by J***J on October 16, 2013*

First, let me stipulate that I am a political junkie. I've worked on campaigns from the local to the federal level. I've worked with challengers and incumbents. I love politics.This is a good book, especially for those who are newer within the campaign management field. This book alone won't help you win a campaign, but will provide you with an overview of where politics is going. The big focus of the book is in micro-targeting voters. Be that as it may, the book isn't technical at all - no "shoptalk" to worry about. One of the nice things about the book is that there really isn't a bias for or against one party/ideology. The book talks about people for R and D campaigns using the info.The largest issue with the book is that it gets long winded. Some of the examples used provide way more background information (for example: about the person the anecdote revolves around) than anyone really cares about.

### ⭐⭐⭐⭐⭐ This about more than Obama's victories
*by F***T on April 5, 2013*

Man, this a tough but fun, fun read. In telling the story of the scientific and intellectual development of academic Political Science and professional political operators you meet more characters than in a Russian novel. I am on my second time around, this time underlining and making notes. We begin in the twenties with the first true study of voter behavior and end up with the fascinating data mining that aided Obama's 2012 victory. Issenberg is a good story teller, able to weave narrative strands over decades and campaigns. This will become a standard text for those who love the art of politics.

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-01-24*