---
product_id: 613978864
title: "The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media"
brand: "steve harrisondave dye"
price: "263 zł"
currency: PLN
in_stock: true
reviews_count: 9
url: https://www.desertcart.pl/products/613978864-the-howard-gossage-show-and-what-it-can-teach-you
store_origin: PL
region: Poland
---

# The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media

**Brand:** steve harrisondave dye
**Price:** 263 zł
**Availability:** ✅ In Stock

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- **What is this?** The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media by steve harrisondave dye
- **How much does it cost?** 263 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/613978864-the-howard-gossage-show-and-what-it-can-teach-you)

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The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    If you only ever buy one book on advertising, buy this one.
  

*by M***T on Reviewed in the United Kingdom on 16 July 2024*

There are more famous admen than Howard Luck Gossage. Ogilvy and Bernbach immediately spring to mind. But for certain advertising cognoscenti, Gossage has always been a highly influential figure. Which makes the publication of The Howard Gossage Show even more welcome. Steve Harrison and Dave Dye are to be congratulated on the graft that’s gone into producing this masterly anthology of the works of one of the masters of American advertising. It is the without doubt the most complete compendium of the advertising of Gossage ever assembled in one place. As such it is to be hoped that this book will help bring knowledge of him to a broader audience. Page after page demonstrates vividly that to be effective, advertising must entertain those it seeks to influence. In fact, The Howard Gossage Show should be required reading for everybody who works in the ad business. And, if enough ad folks do read this book, it might even trigger a move away from the po-faced offerings to which readers and viewers are subjected today, to amusing and therefore more involving advertising tomorrow. Let’s hope so, because in one way Harrison and Dye’s efforts will not have been in vain. My advice after reading it: if you only ever buy one book on advertising, buy this one.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    The Only Swipe File You'll Ever Need
  

*by A***N on Reviewed in the United Kingdom on 20 May 2024*

As much as I'd like to credit the hard work of Steve Harrison and Dave Dye in collecting, collating, and contextualising this book, let's face it. I read this to spend time in the company of a genius. So thanks to both of those men in allowing that to happen.Howard Gossage was a bona fide genius. In this collection of his work, you'll see ideas, strategies and campaigns that pave the way for pretty much everything that works in today's advertising industry.This is the book that proves it. This morning, I saw an advert lionising Henry Warburton, founder of the bread company. I saw conversational copy exhorting the reader to take banking less seriously. And of course reams and reams of socially-conscious marketing about the green agenda.You'll find all of that here. In 1956, and 1959, and 1961, and of course on page 130 onwards where the 1st International Paper Airplane competition brings together virality and social sharing and interactivity and some of Jerry Mander's absolutely brilliant longform copy.It's a book you'll read cover-to-cover. And then that'll sit on your desk to inspire, exhort and impel you to do better work. Work that makes a difference.Because, after all, changing the world is the only fit work for a grown-up.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Oh, it's a horrid thing to be torn between pride and profit...
  

*by C***H on Reviewed in the United Kingdom on 28 April 2024*

After watching Steve Harrison deliver a brilliant presentation about Howard Gossage at a copywriting event, I was eager to get my hands on this book when it came out shortly after.  And I wasn't disappointed.It's an ode to a man who felt an obligation to defy convention in advertising.  As Gossage himself put it: "I think you have to really throw the bull over the fence every now and then or it's not much fun being a copywriter."The book follows a three-act structure:1) Gossage's legendary adman career that produced many memorable pieces for The New York Times over the course of a decade...2) His foray into consulting and "guru-discovering" that led him to write an ad he considered his all-time best (and possibly his most controversial...)3) His own cleverly-engineered celebrity - a precursor to the modern-day "personal brand."It's been meticulously researched.Swipe file nerds will love the copies of his ads (there are many).And Steve charts Gossage's career with warmth and humour — there isn't a dull sentence in the book.  I can't recommend it highly enough.(It's a gorgeous book, as well.  Put it on your coffee table and you'll get people talking).

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-01-24*