---
product_id: 612709343
title: "Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy"
brand: "wet n wild"
price: "38 zł"
currency: PLN
in_stock: true
reviews_count: 8
category: "Wet N Wild"
url: https://www.desertcart.pl/products/612709343-soft-blur-matte-lipstick-velvety-semi-sheer-buildable-and-blendable
store_origin: PL
region: Poland
---

# Vegan & cruelty-free formula Velvety semi-sheer matte finish Comfortable wear, non-drying all day Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy

**Brand:** wet n wild
**Price:** 38 zł
**Availability:** ✅ In Stock

## Summary

> 💋 Soft Blur Matte: Your lips, but bolder, softer, and guilt-free!

## Quick Answers

- **What is this?** Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy by wet n wild
- **How much does it cost?** 38 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/612709343-soft-blur-matte-lipstick-velvety-semi-sheer-buildable-and-blendable)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Build Your Bold:** Layerable color payoff lets you customize from subtle to statement effortlessly.
- • **Ethical Elegance:** 100% vegan and cruelty-free, so you can look fabulous with a clear conscience.
- • **Blurred Perfection:** Semi-sheer matte finish that softens and diffuses for a natural, polished look.
- • **Comfort Meets Chic:** Lightweight, non-drying formula keeps lips soft and comfortable all day long.
- • **Everyday Essential:** Perfect MLBB shades that blend seamlessly with your natural lip tone for daily wear.

## Overview

wet n wild Soft Blur Matte Lipstick offers a velvety, semi-sheer matte finish with buildable color that glides on smoothly without drying out lips. This lightweight, vegan, and cruelty-free formula delivers comfortable all-day wear in wearable shades like the perfect nude rose 'I'm Shy,' making it an ideal everyday lipstick for millennials seeking effortless, ethical beauty.

## Description

Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Review: Truly blurring, sheer colors, non-drying - I’ve become a fan of these lipsticks over the past year. If you aren’t familiar with this kind of lip product, it’s worth checking out if you like sheer, balmy feeling lipsticks with a matte, blurring finish. These feel substantial on your lips, like a waxy balm, but with a nice sheer coverage of color. They are matte but I don’t find them to be drying. I like that the color payoff can be built by adding another layer. Longevity is average, just about the same as a typical bullet lipstick. I now own three of these with the nude/bare shade being my most recent addition. I started off with Homecoming Queen, which is a more vibrant pink than the picture shows. It’s still sheer and doesn’t read “bright” on your lips. I then got I’m Shy, which is my favorite and is basically a nude rose shade that is very close to my lip color. The last one is called bare something I think, it’s a neutral nude shade that is a bit lighter than I’m Shy but honestly has a similar look on my lips. Overall, these are really great and the cost is fantastic.
Review: Amazing MLBB. Dupe for Glossier Generation G or Violette Bissou Balm - Shade “I’m Shy” is a perfect MLBB (my lips but better). It’s my holy grail casual lip look! It has a powdery, velvety feel on the lips. It looks blurred and subtle with one swipe. With two or three it gets more vibrant and obvious that you’re wearing something. Matte without being drying but it’s not moisturizing. So if your lips are dry it’d be good to put on a chapstick before applying this. I’ve found that layering this on top of cherry Chapstick (the brand) or EOS chapstick blends perfectly well. I love this so much that it’s my daily wear. I bought a second one as a back up in case it gets discontinued. It wears nicely and lasts a good amount of time, but does come off if you eat greasy food. And I wouldn’t call it long wear. But it fades so evenly! No need to blot after applying. Very forgiving, and not messy except for one thing: it broke off near the base and fell out of the tube without having been dropped! All I did was I happened to turn it upside down while I was getting the cap to put it back on. Luckily it just fell into my lap and I was able to pop it right back in. I thought maybe it was a fluke but this also happened with my other shade, Homecoming Queen. So I am bummed about that, but the formula and price is so good that I don’t care.

## Features

- Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
- Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
- Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
- Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0CQMS5BHX |
| Customer Reviews | 4.1 4.1 out of 5 stars (566) |
| Manufacturer  | Markwins Beauty Brands |
| Package Dimensions  | 3.35 x 2.09 x 0.71 inches; 0.53 ounces |
| UPC  | 077802161390 |

## Product Details

- **Brand:** wet n wild
- **Color:** I'm Shy
- **Finish Type:** Matte
- **Item Form:** Stick

## Images

![Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy - Image 1](https://m.media-amazon.com/images/I/71AiK1G6XLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Truly blurring, sheer colors, non-drying
*by S***S on November 4, 2025*

I’ve become a fan of these lipsticks over the past year. If you aren’t familiar with this kind of lip product, it’s worth checking out if you like sheer, balmy feeling lipsticks with a matte, blurring finish. These feel substantial on your lips, like a waxy balm, but with a nice sheer coverage of color. They are matte but I don’t find them to be drying. I like that the color payoff can be built by adding another layer. Longevity is average, just about the same as a typical bullet lipstick. I now own three of these with the nude/bare shade being my most recent addition. I started off with Homecoming Queen, which is a more vibrant pink than the picture shows. It’s still sheer and doesn’t read “bright” on your lips. I then got I’m Shy, which is my favorite and is basically a nude rose shade that is very close to my lip color. The last one is called bare something I think, it’s a neutral nude shade that is a bit lighter than I’m Shy but honestly has a similar look on my lips. Overall, these are really great and the cost is fantastic.

### ⭐⭐⭐⭐⭐ Amazing MLBB. Dupe for Glossier Generation G or Violette Bissou Balm
*by D***A on January 13, 2025*

Shade “I’m Shy” is a perfect MLBB (my lips but better). It’s my holy grail casual lip look! It has a powdery, velvety feel on the lips. It looks blurred and subtle with one swipe. With two or three it gets more vibrant and obvious that you’re wearing something. Matte without being drying but it’s not moisturizing. So if your lips are dry it’d be good to put on a chapstick before applying this. I’ve found that layering this on top of cherry Chapstick (the brand) or EOS chapstick blends perfectly well. I love this so much that it’s my daily wear. I bought a second one as a back up in case it gets discontinued. It wears nicely and lasts a good amount of time, but does come off if you eat greasy food. And I wouldn’t call it long wear. But it fades so evenly! No need to blot after applying. Very forgiving, and not messy except for one thing: it broke off near the base and fell out of the tube without having been dropped! All I did was I happened to turn it upside down while I was getting the cap to put it back on. Luckily it just fell into my lap and I was able to pop it right back in. I thought maybe it was a fluke but this also happened with my other shade, Homecoming Queen. So I am bummed about that, but the formula and price is so good that I don’t care.

### ⭐⭐⭐⭐ Really like these
*by T***E on May 8, 2024*

I bought Bali Blossom first, wore it to work all night and then immediately ordered Little Red Rosette. These are somewhere between a lipstick and lip balm without any shine. They remind me of Glossier’s first iteration of Generation G. They produce a subtle wash of color that is blurring and soft but is buildable to a bright pop of color. With any matte lip color, these can enhance the look of dryness so I do recommend doing a lip scrub beforehand and/or applying a moisturizing lip balm and let sit for a bit before wiping off and applying. That being said, I didn’t find the formula drying in of itself. It’s a lot more comfortable than liquid mattes or other blurring lip products I’ve tried. The wear is pretty decent. They aren’t fade proof or budge proof, but I only had to reapply maybe twice throughout my shift, which is pretty decent for a 9 hour serving shift where I’m constantly talking, drinking from my water bottle, snacking to keep up my energy, drinking coffee etc. it does start to slip if you eat anything greasy, just like a liquid matte formula does. Came off easily when washing my face with my double cleanse method with using cleansing oil first to remove makeup. All in all for the price point these are great. I will say the colors online aren’t entirely accurately represented but I love the colors.

## Frequently Bought Together

- wet n wild Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy
- wet n wild Mega Last Matte Lip Color, Semi Matte Hyaluronic Acid Infused, Long Lasting Full Coverage for a Nourishing Pout, Cruelty-Free & Vegan - Bare it All
- wet n wild Mega Last Rich Satin Lip Color, Rich Creamy Color with Satin Finish, Infused with Vitamin E & Moisturizing Argan Oil, Lightweight, Silky-Smooth, Vegan & Cruelty-Free - Hush Lil' Beige

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-02-04*