--- product_id: 508845237 title: "Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth" price: "105 zł" currency: PLN in_stock: true reviews_count: 13 url: https://www.desertcart.pl/products/508845237-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence store_origin: PL region: Poland --- # Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth **Price:** 105 zł **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - **How much does it cost?** 105 zł with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/508845237-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Main Market by Mauborgne, Renee, Kim, W. Chan (ISBN: 9781509832217) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: A detailed how to guide for developing blue ocean strategies - I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck. Review: Builds on the original 'Blue Ocean' with guides and real-world use cases - There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases. Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies. And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 54,646 in Books ( See Top 100 in Books ) 31 in Customer Services | | Customer reviews | 4.6 4.6 out of 5 stars (894) | | Dimensions | 13 x 2.1 x 19.8 cm | | Edition | Main Market | | ISBN-10 | 1509832211 | | ISBN-13 | 978-1509832217 | | Item weight | 247 g | | Language | English | | Print length | 336 pages | | Publication date | 8 Dec. 2022 | | Publisher | Pan | | Reading age | 18 years and up | ## Images ![Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Image 1](https://m.media-amazon.com/images/I/71s3JW0Ux-L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A detailed how to guide for developing blue ocean strategies *by P***R on 1 November 2017* I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck. ### ⭐⭐⭐⭐⭐ Builds on the original 'Blue Ocean' with guides and real-world use cases *by M***B on 14 June 2023* There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases. Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies. And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment. ### ⭐⭐⭐⭐⭐ Mind blowing *by H***D on 23 November 2017* An excellent book that will surely open your eyes to the simple but yet not often traveled road of finding opportunities. Highly recommended. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pl/products/508845237-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence](https://www.desertcart.pl/products/508845237-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence) --- *Product available on Desertcart Poland* *Store origin: PL* *Last updated: 2026-05-15*