--- product_id: 48777246 title: "Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 26 Jan. 2011" brand: "klaff" price: "1 zł" currency: PLN in_stock: false reviews_count: 8 url: https://www.desertcart.pl/products/48777246-pitch-anything-an-innovative-method-for-presenting-persuading-and-winning store_origin: PL region: Poland --- # Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 26 Jan. 2011 **Brand:** klaff **Price:** 1 zł **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 26 Jan. 2011 by klaff - **How much does it cost?** 1 zł with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/48777246-pitch-anything-an-innovative-method-for-presenting-persuading-and-winning) ## Best For - klaff enthusiasts ## Why This Product - Trusted klaff brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #14,044 in Books ( See Top 100 in Books ) #3 in Running Meetings & Presentations (Books) #20 in Communication Skills #20 in Sales & Selling (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (3,903) | | Dimensions | 6 x 0.73 x 9 inches | | Edition | 1st | | ISBN-10 | 0071752854 | | ISBN-13 | 978-0071752855 | | Item Weight | 2.31 pounds | | Language | English | | Part of series | BUSINESS SKILLS AND DEVELOPMENT | | Print length | 240 pages | | Publication date | January 26, 2011 | | Publisher | McGraw-Hill | ## Images ![Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 26 Jan. 2011 - Image 1](https://m.media-amazon.com/images/I/61JXOSGLCvL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Well Written, Good Examples, Great Insights into the Human Mind & Brain *by J***N on 21 October 2018* If you are looking for some help with presenting any sort of information to an audience with the idea of getting a response, this book is for you. The author explains how the brain works when processing information on the side of the information sender and the information receiver. He lays out the concept of framing and status and how everyone's perspective influences how your information or presentation is received. He provides various solutions on how to breach those perspectives to convey your point and achieve the desired outcome.The book is very well written and thus easy to read. It does pick up scientific concepts here and there but does not go into a lot of detail on those. If this is what you are looking for, then you should look for another book. This book is more focused on getting the point across and references research and personal experience along the way. The author does a great job at summarising main points and referring back to them throughout the book which makes it easy to follow and retain. It also helps to find the right spot to re-read paragraphs.Main points are illustrated with stories from the author's life and he pauses every once in a while to highlight the points the example is referring to. The stories are interesting and helpful. They made me want to read "one more page" constantly.If this review was helpful, please click the button below. ### ⭐⭐⭐⭐⭐ Essential for serious sales folk *by B***E on 14 May 2023* This was recommended to me by a fellow entrepreneur and came at the right time. Packed with brilliant stories and written well. All with the added benefit of adding huge value. ### ⭐⭐⭐⭐ A fascinating approach to making a pitch about your business *by P***R on 23 November 2016* A psychologist turned marketer recommended this book to me because of the way it links marketing back to the way our brains work and I read it with interest.The author raises finance from investors and institutions by pitching a business idea. The suggestion is that the method can be transferred over to B2B and B2C sales with great success but I'm not convinced. That may be because I have a built-in bias against pitch selling, preferring a much more consultative sales approach to trying to understand what the customer needs. Some of the ideas can be incorporated into a sales presentation with good effect and without being obviously manipulative.I was intrigued when I first read the book and looking at my copy, a significant amount is highlighted. They have however alerted me to a problem because when I've gone through them again, I remembered little from the first reading. The book brings many of the ideas I've encountered before like the reptilian brain, frame control etc but I haven't retained a key message or concepts.The method is based around the STRONG process:- Set the frame,- Tell the story,- Reveal the intrigue,- Offer the prize,- Nail the hookpoint, and- Get the deal.Whilst the author calls this "neurofinance", I'm a fan of taking lessons from neuroscience and psychology in general and applying them to marketing. Too often, sales and marketing clashes with the reptilian brain, called in this book the crocodile brain. This is the most primitive part of our thinking processes that kick in automatically and is designed to protect us from serious harm. It acts as a very strong filter to the more rational brain and gets bored quickly.I feel the method suggested requires a lot of self confidence that will suit extroverted people better than introverts. Are you ready for the battle to set your frame up against the people you are talking to, ready to crush them and take advantage? I had similar issues with Robert Ringer's book called "Winning Through Intimidation".At the moment I don't feel that I've got the best from this book and should find the time to go back to it when my mind is more receptive to the ideas. At the moment, I feel that the ideas are interesting but don't align with the real me. This is a book that I recommend because it will challenge some of your basic assumptions about the way you conduct business.About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book. I will respond to any comment you make about my review.Paul Simister, a business coach who helps business owners who are stuck, get unstuck. ## Frequently Bought Together - Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal - Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life - Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pl/products/48777246-pitch-anything-an-innovative-method-for-presenting-persuading-and-winning](https://www.desertcart.pl/products/48777246-pitch-anything-an-innovative-method-for-presenting-persuading-and-winning) --- *Product available on Desertcart Poland* *Store origin: PL* *Last updated: 2026-05-07*