--- product_id: 2946590 title: "Inspired: How To Create Products Customers Love" price: "189 zł" currency: PLN in_stock: false reviews_count: 8 url: https://www.desertcart.pl/products/2946590-inspired-how-to-create-products-customers-love store_origin: PL region: Poland --- # 4.4/5 average customer rating Definitive product management guide Startup-focused actionable insights Inspired: How To Create Products Customers Love **Price:** 189 zł **Availability:** ❌ Out of Stock ## Summary > 📈 Elevate your product game with the ultimate playbook for inspired innovation! ## Quick Answers - **What is this?** Inspired: How To Create Products Customers Love - **How much does it cost?** 189 zł with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/2946590-inspired-how-to-create-products-customers-love) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Startup Success Blueprint:** Chapter 28’s deep dive on avoiding costly mistakes with seed funding is a game-changer. - • **Customer-Centric Innovation:** Build products customers truly love by mastering empathy, passion, and market fit. - • **Endorsed by Industry Experts:** A must-read with 179 reviews averaging 4.4 stars, trusted by product pros worldwide. - • **Proven Silicon Valley Wisdom:** Insights from a veteran with HP, eBay & Netscape pedigree, distilled for today’s innovators. - • **Master the Art of Product Leadership:** Learn why product managers must be CEOs of their products, balancing diplomacy and vision. ## Overview Inspired: How To Create Products Customers Love by Marty Cagan is a highly acclaimed book offering practical, startup-focused strategies and deep insights into product management. With a 4.4-star rating from 179 reviews, it teaches product managers to lead like CEOs, balance engineering and marketing, and create customer-centric products that drive success. Essential reading for professionals aiming to innovate and excel in competitive markets. ## Description desertcart.com: Inspired: How To Create Products Customers Love: 9780981690407: Marty Cagan: Books Review: Talent and Passion in product management - It is a pity that there are only 5 stars to award the maximum appreciation for this book. There are a number of achievements that deserve, alone, five stars. First, Marty Cagan clearly states what qualities a Product Manager must have. Not everyone is talented to be a Product Manager. The author lists unmeasurable traits, such as product passion, customer empathy, innate intelligence (there is no substitute for it, we learn), ethics, integrity and confidence. The latter is very important as the entire teams in engineering and marketing must be kept inspired. This leads to the corollary that simply training a person to be a Product Manager is not enough. One must know when an unsuitable person must look for other positions. This is something uncommon, to consider what many view a process driven function to a talent. Second, the book asks where to place the Product Manageent function. In Engineering? In Marketing? There is a distinction between a Product Manager and Product Marketing Manager. As veteran product manager myself, I know the challenges to be part of engineering. Engineers are sometimes suspicious of marketing and their product manager becomes the "piñata" everyone beats in frustration. As part of Marketing, there is tendency to follow release processes and create demands engineering can not deliver in a logical way. Marty advocates the creation of a Product Council with equal rights as engineering and marketing Marty says a successful product manager sees himself as the CEO of the product. This is absolutely true, but unfortunately the Directors of Engineering and those of Marketing, also see themselves as CEOs. As long as an independent product council does not exist, the product manager must be a CEO with zero authority. S/he must be a diplomat and shrewd negotiator before he can be a CEO. Yet the true blue blood product manager is the one whose skills are required for start up. As startup is usually a one product or service company. Chapter 28 is dedicated to product management in a startup company. The challenge is a new start up is started with an idea that comes from engineering. However we must have the right product for the right audience, before "before burning through $500,000 or more in seed funding". Every aspect of the product management function is presented. I am an alumni of UC Berkeley Haas School Product Management executive program, one of few, if not the only program dedicated to Product Management. Berkeley program talks of portfolio management. What products to release, how many are completely new and how many are new releases of older or even very old products? It all depends on the risk tolerance. A products portfolio must include new high risk, lottery-like winning products. This is what made Silicon Valley, Silicon Valley. After reading Marty Cagan, every professional team all over the world can produce "inspired" products. Silicon Valley and it's personalities now share all they know. But what is a low probability to create outside Silicon Valley is another Google. The Google Sequoia Capital VC's made more money in Google than all the rest of the portfolio combined over the last 20 years. Another topic that I would have liked to see expanded in a next edition is pricing. How do we price the products in such a way that we do not leave money on the table? But this is another subject. Marty's book is both educational and thought provoking. The book self published by Silicon Valley Product Group, the company of Marty Cagan, went beyond the goal of being a reference for it's prospective v customers. It is THE BOOK for of product management, a must-read for anyone. The idea of the product manager as a creator with talent and passion I advocated for years in my blog, "The memories of a Program Manager". It is re-assuring to see the same sentiments shared in the more comprehensive, practical and sensitive book of Marty Cagan.. Review: a must-read for confused software entrepreneurs - This week I finished reading Inspired: How To Create Products Customers Love. It's by Marty Cagan, who was formerly a big deal at HP, eBay, and Netscape. I've read a ton of books over the past year, and this has easily been the most valuable business book I've come across recently. Doing a startup can be such a confusing and hazy process: "I don't know what I'm doing!" "Am I doing the right things?" "Am I going down the wrong road?" "There's no one to give me all the answers!" True, critical thinking is a crucial skill. But this book has helped teach me how to think. I really like this one: it's staying in my library. If I ever hire a product manager, this book is going to be part of the training syllabus. Let's talk about the reasons it was so valuable: I strongly feel (and think) that I am going to be more organized in how I think about business. I feel more confident, and less like I'm in the middle of a chaotic whirlwind. Reading the book helped inspire what I think will be big improvements to my business strategy, but also real things I can implement today: A/B tests to try, concrete ways to improve my customer service/satisfaction, etc. I added about 16 lines to my long-term TODOLIST... It uses ideas that are popular in the "Lean Startup"/"Customer Development" movements and presents them in a cohesive and coherent framework. However, I have been thinking/reading/hearing about these ideas for a while, so the prior exposure (schema foundation) perhaps helped them finally fit into place. Then again, this is perhaps an example of the ATTRIBUTION ERROR: my circumstances have changed (I'm spending lots of time actually working on products rather than reading about other people doing it), and therefore have more personal-experience nodes in my semantic web, which is helping everything fit into place. Anyway, 5 stars. Google me for a more detailed summary of the book. I posted on my blog. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,929,211 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.4 out of 5 stars 179 Reviews | ## Images ![Inspired: How To Create Products Customers Love - Image 1](https://m.media-amazon.com/images/I/81xztE0AQ8L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Talent and Passion in product management *by R***A on February 28, 2010* It is a pity that there are only 5 stars to award the maximum appreciation for this book. There are a number of achievements that deserve, alone, five stars. First, Marty Cagan clearly states what qualities a Product Manager must have. Not everyone is talented to be a Product Manager. The author lists unmeasurable traits, such as product passion, customer empathy, innate intelligence (there is no substitute for it, we learn), ethics, integrity and confidence. The latter is very important as the entire teams in engineering and marketing must be kept inspired. This leads to the corollary that simply training a person to be a Product Manager is not enough. One must know when an unsuitable person must look for other positions. This is something uncommon, to consider what many view a process driven function to a talent. Second, the book asks where to place the Product Manageent function. In Engineering? In Marketing? There is a distinction between a Product Manager and Product Marketing Manager. As veteran product manager myself, I know the challenges to be part of engineering. Engineers are sometimes suspicious of marketing and their product manager becomes the "piñata" everyone beats in frustration. As part of Marketing, there is tendency to follow release processes and create demands engineering can not deliver in a logical way. Marty advocates the creation of a Product Council with equal rights as engineering and marketing Marty says a successful product manager sees himself as the CEO of the product. This is absolutely true, but unfortunately the Directors of Engineering and those of Marketing, also see themselves as CEOs. As long as an independent product council does not exist, the product manager must be a CEO with zero authority. S/he must be a diplomat and shrewd negotiator before he can be a CEO. Yet the true blue blood product manager is the one whose skills are required for start up. As startup is usually a one product or service company. Chapter 28 is dedicated to product management in a startup company. The challenge is a new start up is started with an idea that comes from engineering. However we must have the right product for the right audience, before "before burning through $500,000 or more in seed funding". Every aspect of the product management function is presented. I am an alumni of UC Berkeley Haas School Product Management executive program, one of few, if not the only program dedicated to Product Management. Berkeley program talks of portfolio management. What products to release, how many are completely new and how many are new releases of older or even very old products? It all depends on the risk tolerance. A products portfolio must include new high risk, lottery-like winning products. This is what made Silicon Valley, Silicon Valley. After reading Marty Cagan, every professional team all over the world can produce "inspired" products. Silicon Valley and it's personalities now share all they know. But what is a low probability to create outside Silicon Valley is another Google. The Google Sequoia Capital VC's made more money in Google than all the rest of the portfolio combined over the last 20 years. Another topic that I would have liked to see expanded in a next edition is pricing. How do we price the products in such a way that we do not leave money on the table? But this is another subject. Marty's book is both educational and thought provoking. The book self published by Silicon Valley Product Group, the company of Marty Cagan, went beyond the goal of being a reference for it's prospective v customers. It is THE BOOK for of product management, a must-read for anyone. The idea of the product manager as a creator with talent and passion I advocated for years in my blog, "The memories of a Program Manager". It is re-assuring to see the same sentiments shared in the more comprehensive, practical and sensitive book of Marty Cagan.. ### ⭐⭐⭐⭐⭐ a must-read for confused software entrepreneurs *by Z***T on January 10, 2011* This week I finished reading Inspired: How To Create Products Customers Love. It's by Marty Cagan, who was formerly a big deal at HP, eBay, and Netscape. I've read a ton of books over the past year, and this has easily been the most valuable business book I've come across recently. Doing a startup can be such a confusing and hazy process: "I don't know what I'm doing!" "Am I doing the right things?" "Am I going down the wrong road?" "There's no one to give me all the answers!" True, critical thinking is a crucial skill. But this book has helped teach me how to think. I really like this one: it's staying in my library. If I ever hire a product manager, this book is going to be part of the training syllabus. Let's talk about the reasons it was so valuable: I strongly feel (and think) that I am going to be more organized in how I think about business. I feel more confident, and less like I'm in the middle of a chaotic whirlwind. Reading the book helped inspire what I think will be big improvements to my business strategy, but also real things I can implement today: A/B tests to try, concrete ways to improve my customer service/satisfaction, etc. I added about 16 lines to my long-term TODOLIST... It uses ideas that are popular in the "Lean Startup"/"Customer Development" movements and presents them in a cohesive and coherent framework. However, I have been thinking/reading/hearing about these ideas for a while, so the prior exposure (schema foundation) perhaps helped them finally fit into place. Then again, this is perhaps an example of the ATTRIBUTION ERROR: my circumstances have changed (I'm spending lots of time actually working on products rather than reading about other people doing it), and therefore have more personal-experience nodes in my semantic web, which is helping everything fit into place. Anyway, 5 stars. Google me for a more detailed summary of the book. I posted on my blog. ### ⭐⭐⭐⭐ Great Guide for New PMs *by R***R on June 27, 2011* I am currently an MBA student doing an internship in Product Management at eBay (note that everything here is my own opinion and not the company's), and I wanted to pick up a guide to being a PM to get an additional perspective. This book came highly recommend by Amazon reviewers, so I thought I would give it a try. I wrote my full review in a post here: [...] In summary, Cagan's book serves as a great guide to someone new to the practice of Product Management as it clearly outlines the roles and responsibilities of the PM and everyone else she must work with to get the right product to the customer. In my own six weeks of experience at eBay, I have found that Cagan very accurately describes this company's version of the role. For the seasoned PM, the book offers several fresh ideas for how to better do his job, though he must think hard on which ideas would work well for his own situation. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pl/products/2946590-inspired-how-to-create-products-customers-love](https://www.desertcart.pl/products/2946590-inspired-how-to-create-products-customers-love) --- *Product available on Desertcart Poland* *Store origin: PL* *Last updated: 2026-04-26*