---
product_id: 210839078
title: "HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G]"
brand: "hisense"
price: "890 zł"
currency: PLN
in_stock: true
reviews_count: 7
url: https://www.desertcart.pl/products/210839078-hisense-43ae7400ftuk-dolby-vision-43-inch-4k-uhd-hdr-smart
store_origin: PL
region: Poland
---

# Wide Colour Gamut Dolby Vision HDR DTS Virtual: X HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G]

**Brand:** hisense
**Price:** 890 zł
**Availability:** ✅ In Stock

## Summary

> 🎉 Elevate Your Viewing Game!

## Quick Answers

- **What is this?** HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] by hisense
- **How much does it cost?** 890 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/210839078-hisense-43ae7400ftuk-dolby-vision-43-inch-4k-uhd-hdr-smart)

## Best For

- hisense enthusiasts

## Why This Product

- Trusted hisense brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vivid Colors:** Wide Colour Gamut for a natural and vibrant viewing experience.
- • **Free TV Galore:** Enjoy over 70 channels and on-demand content for free with Freeview Play.
- • **Cinematic Brilliance:** Experience stunning visuals with Dolby Vision HDR technology.
- • **Smart Entertainment Hub:** Access all your favorite streaming services with VIDAA U 4.0.
- • **Immersive Sound Experience:** DTS Virtual: X ensures you never miss a dialogue.

## Overview

The HISENSE 43AE7400FTUK is a 43-inch 4K UHD HDR Smart TV that combines cutting-edge Dolby Vision HDR technology for enhanced brightness and contrast, DTS Virtual: X for superior audio clarity, and a wide color gamut for a vivid viewing experience. With VIDAA U 4.0, access popular streaming services effortlessly, and enjoy a plethora of free channels with Freeview Play.

## Description

Full description not available

## Features

- Dolby Vision HDR - delivers highlights up to 40 times brighter and blacks 10 times darker. Inspired by cinema technology, Dolby Vision HDR technology gives resulting images an astonishing brightness and contrast depth.
- DTS Virtual: X - Never miss a sound. Dialogue is automatically recognised and separated out from background noise for a clearer audio experience. You can also listen at higher volumes without distortion.
- Wide Colour Gamut - A vivid yet natural viewing experience with a wider range of colour.
- VIDAA U 4.0 Smart TV - access Netflix, Prime Video, YouTube, Freeview Play and Rakuten with direct access keys on remote.
- Freeview Play- Let's you enjoy the biggest shows, live and on-demand, all together in one place and all for free. With over 70 TV channels, 15 HD channels and seven on-demand players including BBC iPlayer, ITV Hub, All 4, and My5, that’s a whole lot of something for nothing.

## Product Details

- **Screen size:** 43 Inches
- **Brand:** Hisense
- **Display technology:** LED
- **Resolution:** 4K
- **Refresh rate:** 60 Hz
- **Special feature:** Freeview
- **Included components:** Power Cable, Remote Control, Stand
- **Connectivity technology:** Bluetooth, Ethernet, HDMI, USB, Wireless
- **Aspect ratio:** 16:9
- **Supported Internet services:** Amazon Instant Video, Free Sat/Free View, Netflix, YouTube

## Images

![HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] - Image 1](https://m.media-amazon.com/images/I/91dBPoeXOTL.jpg)
![HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] - Image 2](https://m.media-amazon.com/images/I/81v-GHUIXSL.jpg)
![HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] - Image 3](https://m.media-amazon.com/images/I/810l+OoiRjL.jpg)
![HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] - Image 4](https://m.media-amazon.com/images/I/91Oo+WoLa0L.jpg)
![HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G] - Image 5](https://m.media-amazon.com/images/I/91UR-QXZxKL.jpg)

## Available Options

This product comes in different **Size Name** options.

## Questions & Answers

**Q: does this 55" have a headphone socket/jack conflicting answers so far**
A: yes I use them all the time

**Q: Does this tv have adverts that play in between apps**
A: No it don't but their are some apps that do eg YouTube if you don't pay for the full

**Q: how do you get to the apps store on this tv**
A: Just press the home button , choose App Store.

**Q: How do i connect a dac converter to use my headphones with a firestick**
A: You may have sorted this by now but as the other "answers" do not answer your question, I will.

With a DAC (digital to analogue converter) you run an optical cable from the TV to the DAC and then plug your headphones into the DAC. Note: this is only required if the TV does not have AUX out (a headphone jack), if the TV has AUX you plug your headphones straight into there.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Brilliant TV
*by H***T on 28 June 2021*

I spent a long time looking at televisions, went to several shops to look at the candidates, and ended up choosing this one. In terms of price, it was very reasonable, and I think it provides incredible value for money. The picture quality is brilliant, and you can easily adjust for different conditions and programmes (which I am still playing with, it gives you something to do in the advert breaks). Remote and menus are easy to fathom, base is solid, and although I use a sound bar, the sound is not bad without one. I am a very pleased customer right now.

### ⭐⭐⭐⭐⭐ Perfect and affordable for gaming, sports and movies.
*by O***N on 13 June 2021*

Wasn’t expecting much for an affordable set, but boy was I wrong! So many features, quality design and the OS is fantastic. Fully customisable HDR and Standard modes as well as Dolby Vision and Dolby sound! Video is crystal clear and sound through my sound-bar is gorgeous.My only issue is that it seems to reset some of the HDMI channels to Smooth Motion which I usually have turned off for everything except sport. It’s also budget so don’t look for 120FPS gaming, but 60FPS is good enough for me right now. Otherwise good buy!

### ⭐⭐⭐⭐ Incredible value with reliable Bluetooth , but motion smoothing is glitchy and Stays on.
*by J***H on 3 July 2021*

Edit: Dropped a star bc there is a deal breaker bug atm, if you set motion smoothing off, then power cycle the tv it turns it back on (even though menu will say it’s off) This is especially annoying as the motion smoothing causes visable glitching on screen , black flashes and on cartoon lines it breaks up the animation (as of July 2021)Also the two of the screen brackets are clearly visible in field of view , see picture , although it isn’t that noticeable in reality when watching.Motion smoothing effect is unusable , see glitches In pictures from Central Park Animated series.Edit2: I have to say Hisense customer service is excellent and they really helped me out. If you come across these issues a, make sure you hdmi ports are in ‘enhanced’ mode b , if you find motion smoothing keeps coming on , set your picture setting to effect all channels rather than ‘per input’ if that doesn’t help , get back to customer service I’ve found them super responsive, which is refreshing.ProsWell madeLooks better than it’s price bracketBluetooth syncs well with my B&O H7 HeadphonesBright screenAmazing value with Dolby vision and BluetoothNo need for soundbar as sound is good , although I use a one anyway.ConsHDR is never great in the sub £1000 so a bit pointlessMotion smoothing even on low causes visible glitchingGrey uniformity was bad on my unit (see picture) , but apparently it can get better with use on LCDs so keeping an eye on itTV screen is glossy so highly reflectiveThere is a bug , motion smoothing a. Is glitchy b. TV doesn’t remember setting and switches it back on even when you have saved it as off after a power cycle.Conclusion , Great value but you need to turn motion smoothing off as it causes glitches , especially in cartoon lines around mouths and fast moving material. Needs an update fix.Mine has bad grey uniformity, ie visible grey stripes on grey menus, but hopefully this will get better.Compared to my Samsung it’s not quite as well finished , the screens slightly glossy and the picture effects like motion smoothing are way better on the Samsung.Overall , it’s amazing value though. At the sub £1000 there is not much difference in TVs and HDR is just a sales thing as TVs really don’t get bright enough in this bracket.If they fixed motion smoothing , as I like a touch of that 3D effect and made the TV guide a bit smoother , it would very difficult to recommend a more expensive TV.

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-01-22*