---
product_id: 129613912
title: "Smart Beauty with Plex | Plum"
brand: "smart beauty"
price: "159 zł"
currency: PLN
in_stock: null
reviews_count: 9
category: "Smart Beauty"
url: https://www.desertcart.pl/products/129613912-smart-beauty-with-plex-plum
store_origin: PL
region: Poland
---

# Vegan & PPD-free formula Richest permanent plum tone Anti-breakage plex hair care Smart Beauty with Plex | Plum

**Brand:** smart beauty
**Price:** 159 zł
**Availability:** ❌ Out of Stock

## Summary

> 💜 Own your shade, protect your strands, and join the cruelty-free color revolution!

## Quick Answers

- **What is this?** Smart Beauty with Plex | Plum by smart beauty
- **How much does it cost?** 159 zł with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/129613912-smart-beauty-with-plex-plum)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Appeal:** Formulated for all hair types—including chemically treated, Afro, Asian, men, and women—because bold color is for everyone.
- • **Strengthen & Protect:** Infused with plex technology to rebuild and shield hair from breakage during coloring.
- • **Vibrant, Long-Lasting Plum:** Transform your look with a deep, warm plum that covers grey and brightens every strand.
- • **Ethical Beauty, No Compromise:** 100% vegan, cruelty-free, and PPD-free for a guilt-free, premium hair color experience.
- • **Precision, Mess-Free Application:** Innovative nozzle and creamy formula ensure even, drip-free coverage at home.

## Overview

Smart Beauty’s Rich Plum Permanent Hair Dye delivers a vibrant, warm plum color with full grey coverage, enhanced by anti-breakage plex care. This vegan, cruelty-free, and PPD-free cream formula offers mess-free application and is designed for all hair types, ensuring a bold, healthy, and ethical hair transformation at home.

## Description

Buy Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty at desertcart UK. Free delivery on eligible orders.

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: Vibrant - I've used lots of different hair dye brands in the past. This one is by far the most vibrant! Lovely to put on, fast develop time and easy to wash off, despite the vibrant colour it did not stain my head like other have done. Will definitely be buying again!

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
- Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QBPP43H |
| ASIN  | B07QBPP43H |
| Best Sellers Rank | 2,256 in Beauty ( See Top 100 in Beauty ) 34 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Colour | Plum |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.0 4.0 out of 5 stars (7,328) |
| Customer reviews | 4.0 4.0 out of 5 stars (7,328) |
| Date First Available | 7 April 2019 |
| Format | Cream |
| Item dimensions L x W x H | 9 x 6 x 17 centimetres |
| Item model number | Rich Plum Permanent Hair Dye |
| Item model number  | Rich Plum Permanent Hair Dye |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 17 x 9.2 x 5.9 centimetres |
| Product Dimensions | 8.99 x 5.99 x 16.99 cm; 190 g |
| Product Dimensions  | 8.99 x 5.99 x 16.99 cm; 190 g |
| Special features | Not tested on animals. |
| Speciality | Vegan |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Plum
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free
- **Material feature:** Cruelty Free, Natural, Vegan
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Unit count:** 125.0 millilitre

## Images

![Smart Beauty with Plex | Plum - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg)
![Smart Beauty with Plex | Plum - Image 2](https://m.media-amazon.com/images/I/81sxpJBxPxL.jpg)
![Smart Beauty with Plex | Plum - Image 3](https://m.media-amazon.com/images/I/81i2YnckBBL.jpg)
![Smart Beauty with Plex | Plum - Image 4](https://m.media-amazon.com/images/I/713anqxmZVL.jpg)
![Smart Beauty with Plex | Plum - Image 5](https://m.media-amazon.com/images/I/91H01ug-5zL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ Vibrant
*by S***N on 2 March 2026*

I've used lots of different hair dye brands in the past. This one is by far the most vibrant! Lovely to put on, fast develop time and easy to wash off, despite the vibrant colour it did not stain my head like other have done. Will definitely be buying again!

### ⭐ ONLY LASTS A COUPLE OF WASHES!
*by J***E on 18 December 2022*

I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.

## Frequently Bought Together

- Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz

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**Shop now:** [https://www.desertcart.pl/products/129613912-smart-beauty-with-plex-plum](https://www.desertcart.pl/products/129613912-smart-beauty-with-plex-plum)

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*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-03-19*