---
product_id: 11651854
title: "Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)"
brand: "barbara e. kahn"
price: "137 zł"
currency: PLN
in_stock: true
reviews_count: 13
url: https://www.desertcart.pl/products/11651854-global-brand-power-leveraging-branding-for-long-term-growth-wharton
store_origin: PL
region: Poland
---

# Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

**Brand:** barbara e. kahn
**Price:** 137 zł
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) by barbara e. kahn
- **How much does it cost?** 137 zł with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pl](https://www.desertcart.pl/products/11651854-global-brand-power-leveraging-branding-for-long-term-growth-wharton)

## Best For

- barbara e. kahn enthusiasts

## Why This Product

- Trusted barbara e. kahn brand quality
- Free international shipping included
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## Description

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

## Images

![Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) - Image 1](https://m.media-amazon.com/images/I/71cud2Pp+8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A Must Read for MBAs and Entrepreneurs!
  

*by O***T on Reviewed in the United States on November 5, 2013*

I became aware of this title by taking the Wharton: Marketing class on Coursera, the free MOOC learning site. Professor Kahn teaches the first three weeks of the nine week class and she does a super job. She's very engaging, passionate and animated - simply a great teacher. An excerpt of this book was offered as part of the class and I decided to purchase the full title. Just like the class, the book is wonderful. I bought the Kindle edition - you cannot beat the price for the educational and entertainment value.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Definitely will be using as a teaching tool
  

*by I***R on Reviewed in the United States on January 5, 2014*

I was also introduced to Professor Kahn through the Coursera "Intro to Marketing" course, offered in conjunction with Wharton. Kahn, along with two other professor colleague, made marketing come alive! I have the pleasure of teaching marketing at the University level, and the online course and, further, her book, "Global Brand Power", provide me with both refreshers and some new ideas for passing along to my students.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Loved this book
  

*by T***G on Reviewed in the United States on September 10, 2017*

Loved this book, received it as a textbook for my Global Business Management Class. Learned so much about different work cultures. Greatly recommended. Quick Read

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---

*Product available on Desertcart Poland*
*Store origin: PL*
*Last updated: 2026-01-23*